Why do startups fail?
The name of the book in English
: Why Startups Fail: A New Roadmap for Entrepreneurial Success by Tom Eisenman
What is it about:
Why do startups fail?
This question caught Harvard Business School professor Tom Eisenman by surprise when he realized he couldn't answer it, so he conducted a multi-year project to find the answer.
In Why Startups Fail, he reveals his findings: six clear patterns that most failed startups fall into.
Unsuccessful partners.
The success of the startup is indeed based on the talent and abilities of the founder.
But the wrong team, investors or partners can ruin the venture.
Impulsive starts.
Due to Ahithophel's well-known advice "act before you are ready" founders waste time and capital on the wrong moves and solutions.
false promises.
High success at the beginning may be misleading and give founders unjustified confidence and ambitions to expand.
speed traps.
Despite the pressure to "grow fast," overgrowth can spell disaster for even the most successful startups.
Lack of help from experienced people.
Fast-growing startups rely on capital and talent, but even the most talented founders can make mistakes that can suddenly leave them penniless.
Eyes too big.
The startup world calls entrepreneurs to dream big.
But the bigger the vision, the higher the fall in the event and things go wrong.
Why you should read:
If you want your startup to succeed, it is very important to understand why other startups fail.
Especially when the belief in the product, in the people and in the way is very strong, it is easy to miss mistakes and paint everything pink, therefore alongside the optimism it is very important to know the dangers, which literally lurk around every corner.
Why Startups Fail is not only a guide to preventing failure but also a road map outlining the path to startup success.
The Lean Startup Guide
The name of the book in English:
Lean Startup by Eric Ries
What it is about:
The book presents a scientific approach to the proper management of a startup, mainly by using innovation.
Instead of spending a lot of time creating elaborate business plans, The Lean Startup offers all entrepreneurs (no matter the size of the company) - a way to continuously test their vision, adapt and adapt to the situation before the venture crashes.
before it's too late.
The book presents its readers with a scientific approach to the creation and management of successful startups in an era where "innovation" is the name of the game.
Why you should read:
because the difference between success and failure lies not only in the creativity and revolution of your idea but also in the way of management.
Many times uncertainty or poorly made business plans are the cause of failure.
A book like Lean Startup, including books related to management methodologies, can enrich you and turn you into more "complete" entrepreneurs, who also do not fall short in the management aspect.
The art of initiation
The name of the book in English: The Art of Start by Guy Kawasaki
What it is about:
The Art of Start is actually a basic guide to starting a company.
The book details everything from connecting with the "right" people through writing a proper business plan to building the brand.
The book distills the dozens of experience of Guy Kawasaki, one of the original strategists the business world has known.
No matter what field your business or startup deals in (high-tech, sales or even restaurants) the book accompanies you step by step in building the vision.
Why you should read:
Because sometimes we have a good idea, but we have no idea where to start.
In a reality where there are so many books, articles and websites, many entrepreneurs get entangled to the point of paralysis, or get their priorities wrong along the way and get on the fast track to failure.
A book like The Art of Start may provide you with the knowledge you really need to bring your vision to life.
Sales psychology
The name of the book in English: The Psychology of Selling - Brian Tracy
What it is about
: The Psychology of Selling presents readers with important information and strategies on how to succeed in selling more by focusing on one thing - the person.
"Sales Guru" Brian Tracy presents readers with a series of ideas, strategic methods, and psychology-based techniques that help improve sales performance.
Why you should read
: There is nothing to do, the key to a successful business is a good sales technique.
Not only do you have to sell your product, you also have to sell yourself and your idea.
Thinking of a great idea or a revolutionary vision won't help you if you don't know how to approach a person and make them "fall in love" with the idea and with you.
Therefore, a book that presents psychology-based sales techniques and strategies is important.
The secret to productivity at work and in life
The name of the book in English: Smarter Faster Better: The Secrets of Being Productive in Life and Business by Charles Duhigg
What it is about:
The book by the Pulitzer Prize-winning journalist Charles Duhigg presents insights based on research in the fields of: neuroscience, psychology and behavioral economics.
The studies present insights to optimize the decision-making and goal-setting processes.
At the core of the book are eight key concepts, from motivation and goal setting to focus and decision making, which explain why and how certain people and companies use their time more productively.
Drawing on findings in neuroscience, psychology, and behavioral economics, as well as the impressions of CEOs, educators, senior generals, intelligence agents, pilots, and even Broadway writers, the book shows that productive people and companies see the world, and their choices, in completely different ways than most of us do. See.
Why you should read:
Running a business requires making decisions every day.
The book teaches the reader to "care more deeply about the choices you make, and find a way to force yourself to think when it's hardest to do it."
Correct management of the decision-making process and a thorough examination before each step are definitely an important part of the success of a business."
Ofer Nidam is a serial entrepreneur and aerodynamics engineer
Marketing and digital
Entrepreneurship
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