The key to creating the look you want, without leaving home

Professional quality products for every day.

Brand Studio for TRESemmé

Getting the desired look, the one that can reflect your personal style, is a task that involves not only internal work but also external work.

And hair is a fundamental factor when it comes to defining what you want to express.

Many times, the best option to find the dream look is to go to a beauty salon.

There the professionals work their magic and are able to achieve the ideal hairstyle that matches exactly the style of each person.

Agustina Casanova, host of the event.

But not every day you can go to the hairdresser.

Most of the time everyone is the creator of their own look.

With his hands, with his imagination and with the products available to him.

That's why TRESemmé is always there to help everyone looking for salon results in their own home.

The brand recently renewed itself and

.

These are different combinations of products that, when combined, can achieve different looks, depending on the style sought.

“At TRESemmé we seek to inspire people with the latest fashion and hairstyle trends.

That is why we offer professional quality products with multiple options so that they can create the look they want”, indicated Dolores Herrmann, Brand Manager of TRESemmé Argentina.

Angie Landaburu present at the presentation.

The firm has its origins in the salon and from there it offers professional quality products, with multiple options so that each person can enhance their own style.

Because, of course, hair is a fundamental part of this search.

In dialogue with BrandStudio, Herrmann highlighted the mission of TRESemmé and made reference to the recent launch: “We seek to bring professional quality products within everyone's reach.

These new TRESemmé collections are designed to inspire different styles and so that each person can achieve the look they want.

We have different options, such as boho waves, straight glam, styles that are achieved with different product combinations”.

Dolores Herrmann, Brand Manager of TRESemmé Argentina.

The presentation was made at

.

Influencers and friends of the brand were present, setting trends with their own styles.

There the entire new line was unveiled and the guests were also able to try the products in a beauty bar.

What is your ideal product?

Within the new collections there are

.

The idea is to cover different needs and benefits.

Flor Torrente tested the new collections.

Among the varieties of shampoo and conditioner we find L

, which offers aligned hair, with reduced volume and a healthy appearance;

, with an innovative technology with texturing property that shapes and activates the structure of the fiber, to achieve naturally relaxed waves;

, which repairs the hair, stimulates healing at the cellular level and seals the fiber;

, designed to control and eliminate oiliness while treating the hair with a PH compatible with that of the scalp;

, with an antistatic shielding action;

, which aims to neutralize yellow tones and illuminate blondes and highlights without drying out the hair, as well as leaving it shiny and hydrated.

On the other hand, there are two

in the new collections:

, designed for hair with mild to medium damage.

technology

reinforces the protective barrier of the hair, forming a protective film on the hair fiber while it restores hydration and softness.

And the

, for hair with medium to extreme damage.

technology

replenishes the capillary mass and deeply regenerates the capillary fibers, closing the cuticles and recovering the hair.

Shampoo, conditioner, two treatment masks and styling products make up the new collections.

Finally,

, perfect for an incredible finish when styling.

The thermal protector, ideal to place before using irons or curling irons;

, with a light texture that conditions and seals the fibers without weighing the hair down;

, to model the hair and maintain its natural movement;

, a 5-in-1 oil that gives an ideal finish in a light way;

, to give definition;

And

, formulated for moments of greater hold, creating hairstyles and for when you need to control frizz.

A launch with its own style

The presentation event

.

In a totally black space, different videos of faces and hairstyles could be seen, in an immersive gallery.

There were also spots with lights, mapping and visual projections that achieved an intense visual and sensory impact on the guests.

In addition, at the beauty bar, the influencers were able to test the products and put together new looks with the professionals.

Angie Landaburu, Flor Torrente and Dolores Barreiro, among others, passed through there.

Dolores Barreiro tested the products and put her hair in the hands of the TRESemmé professionals.

For her part, Agustina Casanova was the host and wore her look with waves cared for by TRESemmé.

“I love the new collections because they are professional quality, to achieve a salon look at home, like these boho waves,” she said, alluding to her hairstyle.

In dialogue with BrandStudio, Agustina remarked that she likes change, although she identifies with long, straight hair.

That is the style for which she bets.

“In general, I wear my hair loose, straight, with a little movement, as natural as possible.

At some night event, a little higher with an updo, a high tail.

Looking healthy hair speaks about you, and I dedicate time to this.

I take care of myself with treatment masks, the TRESemmé ones are spectacular.

Also with thermal protector, because I use a lot of dryer, flat iron, and some oil for the ends of the hair”.

The host was happy about the call and invited everyone to discover the new collections: “You will not regret it.

Once they try it, they will remember me because the appearance of the hair is really much better, it leaves it super soft, shiny, healthy and of professional quality, as if you had done something in the salon but at home" he emphasized Augustine Casanova.

The collections offer multiple options so that each person can enhance their own style.

During the presentation, Dolores Herrmann took the stage and highlighted the power of self-expression, which is defined through different styles.

“Each one expresses his identity with clothes, makeup, music and also with how we wear our hair.

It's a fundamental part of how we manage to express ourselves and show off those final looks,” she said.

Lastly, Dolores highlighted the importance of having quality products at home: "We develop these collections with day-to-day thinking in mind, so that showing off your hair and style to the maximum as you want does not have to do with an event or a special occasion but that we have it at our fingertips, we can use it and we have one more tool to enhance it every day”.