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Does Noa Kirel's brand justify the buzz? We checked Israel today

2023-02-17T07:53:49.896Z


The Israeli hair brand that is launching a series of products for hair restoration, a new and refreshing perfume by Juliette Has A Gun and care products for mature skin • Every week new products are released to the market, and we test them and come back to tell you what we thought about them • And consumer news: NNNN • New on the shelf


A graduate on their part

VICHY is launching a care series for mature skin - NEOVADIOL, for the treatment of menopause and after, which helps reduce the appearance of wrinkles, skin laxity, age spots and dryness.

The series includes a day and night cream, and contains peroxylan and cassia extract - active anti-aging ingredients, combined with niacinamide and vitamins Cg, E and omega 6-9.

We tested it for about a month: the night cream was easily absorbed and the skin was saturated even after a long sleep.

Even the day cream kept the skin moist despite the use of make-up and powder.

In the month of use, we did not feel a reduction in wrinkles or the size of the stubborn spot on the cheek.

Price: 

NIS 229-219

Care products for mature skin by Vichy, photo: PR

Refreshment in winter

The lip balm brand Dr.pawpaw comes to Israel with a new hair product that combines 7 actions: "IT DOES IT ALL" contains a formula based on the papaya fruit and contains aloe vera, and provides protection and nourishment to the hair.

According to the company, the spray protects from heat, reduces split ends and frizz, detangles, adds shine, aids styling and provides softness.

We tested: for refreshing dry hair, the product definitely works - and those who like a strong, sweet smell that lasts for a long time will enjoy the product.

We didn't see any reduction in burnt ends, softness or added shine, and ended up mainly using it as a hair perfume.

Price:

59.90

Hair product by Dr.

Paw Paw, photo: courtesy of Paw Paw

Brushes that are a show

Noa Kirel's SHOWTIME brand presents two sets of professional makeup brushes, BOLD and CONFIDENT.

These are makeup brushes with a luxurious and mature look, each of which has been precisely designed.

The Confidant set includes brushes with extremely soft hair, which grip the powdery products well.

We were able to use them to build the makeup gradually and precisely, and we were satisfied with the result.

The bold set was less successful in our eyes, and the compactness of the hair made it a little difficult for us to use.

The final result on the face, even with the ceramic products, was uniform and satisfactory, but the brush itself felt a little hard on the face.

What we lacked in the brush set were brushes for the eye area - for applying shadows and blurring, which would have made the set perfect.

Price:

89.90-69.90, available at Super-Pharm

Professional makeup brushes of the Showtime brand by Noa Kirel, photo: Keith Glassman

Eight following one

Smashbox presents a new primer with eight benefits, Photo Finish Revitalize 8-in-1, which according to the company, besides polishing the makeup and maintaining it, it also protects the skin and creates a breathable barrier that smoothes and strengthens it against environmental damage and blue light radiation.

The primer is enriched with hyaluronic acid, probiotic extract, vitamins and more.

We really like the Smashbox primers, so we happily tried the product once before applying makeup and once at the end of the makeup process, for about a week.

In both cases we did not feel a change or the makeup lasted better.

The spray is indeed gently refreshing with a pleasant smell, but the amount that comes out of it and is absorbed by the skin is quite small even after the amount of sprays, and we did not find that it contributes to renewal or provides moisture in a significant way.

Price:

NIS 79 for 30 ml

Primer of Smashbox, photo: Foreign Public Relations

upgrade the hair

MIMAS is a new Israeli hair brand that launches a dedicated product series for hair restoration, based on a combination of keratin and hyaluronic acid.

The Piuras series is suitable for damaged hair that has undergone chemical treatments, and includes shampoo, mask, serum and leave-in mask, and does not include salts and parabens.

We tested it on dry, straightened and colored hair: the fragrance is very perfumed, and the shampoo itself feels a little like a conditioner.

The very next day we received surprising results, when the hair stabilized more successfully and felt pleasant and smoother than usual.

At the end of two weeks of use, it was quite clear that this was a high-quality series of products that caused a significant improvement in the appearance of the hair, which we believe is due to the fact that the shampoo does not remove all of its natural oils from the scalp, which makes the hair feel more pleasant, and yet - it becomes greasy faster than when using shampoo Another, and more recommended for those with dry hair.

Price range:

NIS 120-180

Hair restoration products of the Israeli brand Mimas, photo: Tamuz Rahman

Musk's ego

Juliette has a gun came out with a new perfume called Ego Stratis, with a refreshing citrus cocktail scent based on a marine heart.

In its top notes you will find bergamot, lemon and mandarin essence, in the heart notes of neroli and blueberries and in the base of musk and ambroxan.

At the first spray you will get a cool and slightly sour fragrance, quiet and clear like water, which is definitely reflected in the design of the bottle.

Over time the scent changes slightly and becomes deeper, more musky, with a very tiny hint of sweetness at its edges.

It survived on us for about six hours, and in our eyes is different from the brand's series of fragrances, in a way that takes it somewhere else, more unisex.

Price:

NIS 449 for 100 ml

Juliette Has A Gun perfume, photo: PR

Consumer news

A new product in the "Yachiam Delicacies" premium sausage series: bratwurst sausages - Bavarian-style premium beef sausages for grilling, which undergo unique seasoning processes that give them a special taste and texture.

They are gluten free and contain 14% protein.

Recommended price:

NIS 19-23 for a 280 gram package.

Yachiam's bratwurst sausages,

The Yad Mordechai brand is launching a series of gluten-free jams in squeeze bottles, to prevent contamination of the environment or the jam jar.

The series includes three flavors: strawberry, berries and apricot.

The fruits from which the jams are made are carefully sorted to maintain quality raw materials.

Price:

14.90-16.90 for 320 grams.

Yad Mordechai's jams,

Carline 10 launches shampoo and conditioner enriched with purifying natural clay and silk protein technology, which gives hair moisture, nourishment and softness.

The new shampoo and conditioner help in purifying and cleaning the hair and scalp from dirt, fats and the accumulation of styling materials.

In addition, the formula is also enriched with vitamins C, E and vitamin B complex.

Price:

NIS 13.90 for 700 ml.

Carline shampoo and conditioner, photo: Tal Azoulai

Strauss is in initial development in the snack bar category: a cereal and fruit bar made with freeze-drying technology.

UPLAND cube snacks are without added sugar, vegan and gluten-free, and come in three flavors: strawberry and beetroot, mango and pineapple, blueberry and chocolate.

Freeze-drying technology was previously developed for astronauts to send light, tasty and nutritious food into space, it eliminates the use of "sticky sugars" and gives the snack a particularly crunchy biting experience.

We tasted the snacks, and they definitely have an interesting mouth-crunching sensation.

Of all of them, we especially liked the blueberries and the chocolate, but they are all special and different from other snacks, delicious and satisfy the desire for something sweet.

Price: for a bag of 25 grams.

Upland fruit snack,

Strauss Energy crisps offer the 3 series of gluten-free crisps - a move that will take place in full by the end of March.

There are 3 series of products: "The tasty crisps", "The tasty crisps for a snack" and chocolate crisps.

Already today, 7 products have been made available, and they are produced in a special process and without gluten.

From the delicious crisps series: 3-grain crisps, potato crisps, 3-grain crisps and corn crisps.

From the series of delicious crisps for snacking: beetroot rice potato crisps and sea salt, pea rice potato crisps and sea salt and quinoa rice corn crisps in 3 colors and black pepper.

It is important to pay attention to the "flower" marking indicating that this is a gluten-free product.

Price range:

varies by retailer.

Strauss crisps, photo: courtesy of Strauss Studio

were we wrong

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If you found an error in the article, we would appreciate it if you shared it with us

Source: israelhayom

All news articles on 2023-02-17

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