Make-up trends: are you more Barbie or Wednesday?

One is brunette with a pale complexion, all dressed in black, and evolves in a gloomy universe illustrating her assumed antipathy.

The other is platinum blonde, wears a wide permanent smile, a Californian complexion and sexy neon bodysuits.

Whether they fascinate or annoy, Barbie and Wednesday have to be credited with their remarkable influence in the beauty industry in recent times.

Returning to the front of the stage respectively thanks to the success of the

by Tim Burton, on Netflix and the promotion of the film

(in theaters this summer 2023), the young Addams and the Mattel doll are propelled to the rank of icons .

From their make-up to their hairstyle, passing by their manicure, the beauties of these two characters are copied from all sides and inspire two new ultra-popular trends: the “soft gothic” look and the “Barbiecore” style.

Two diametrically opposed aesthetics that are going viral on social networks, where tutorial videos bearing their image have accumulated millions of views.

In video, the trailer for the film

Barbie

, by Greta Gerwig, with Margot Robbie

Audacity, more audacity

“There is a strong desire to look like the protagonists of remastered cult series.

This idea of ​​putting oneself in the shoes of a charismatic character, of switching identities and embodying their energy, is a creative playground that young generations like to explore", analyzes Clarissa Scalisi, specialist in beauty at the Peclers Paris trend cabinet.

She also notes a desire "to belong to a nostalgic community of the years 1990-2000, attached to these iconic references which remind them of a better time".

These two archetypes are not only rampant on smartphones.

The spring-summer 2023 shows oscillated just as much between the punk-grunge repertoire (Tommy Hilfiger, Prada, Versace, Chanel, Dior, Dolce & Gabbana) and the bimbo panoply (Givenchy, Vivienne Westwood, Carolina Herrera).

Celebrities also play the game on red carpets, from the Met Gala to the Golden Globes.

“There is a weariness for looks that are too natural and too smooth, notes Clarissa Scalisi.

We anticipate the year 2023 as an ode to creativity, to self-expression.

In video: "From head to toe", Wednesday Addams, pop culture icon

From one to another

In hairdressing salons too: "As soon as a series is a hit, we see a craze on the part of 25-35 year olds for these strong and daring colors like raven black and polar blond", laughs Sacha de Carteret, colorist for Wella Professionals.

"Ditto for extreme looks, embodied by celebrities such as Madonna or Kim Kardashian who switch from one to the other regularly."

Read alsoMakeup and hairstyle: 5 tips for a Barbie look

Everyone has to choose their side?

Not necessarily according to Clarissa Scalisi, who reconciles the two trends.

“Before, style was one-sided.

Today, young people want to change their appearance regularly and test ultra-creative looks at will.

Make-up helps them express themselves and show themselves from different angles.

This multiplicity of identities thus allows them to flee the labels, which they like less and less.

Read alsoEyes, mouth and braids: 4 tips to look like Wednesday Addams