Shortage of one of the popular products: "Israel Hayom" has learned that there is a shortage in the food chains of Coca-Cola cans, which include Coca-Cola, Cola Zero and more.
These are six packs.
The shortage is related to an operational issue, as there is a temporary malfunction in the wrapping (shrinkage) of the can case only.
It should be noted that there is no problem in obtaining individual cans, which are marketed as usual.
It is expected that the cases will return in the coming days.
The central company for the production of soft drinks stated: "There is no shortage of cans. There is a temporary shortage of six-packs of cans only, due to an operational matter related to the casing of the case. The cases will return soon."
Shufersel, photo: Yossi Zeliger
In the meantime, after various food chains did it, Shufersal chain, the largest chain in Israel, now sells cans of Coca-Cola with parallel imports from Georgia.
However, Shufersal offers individual cans of parallel imports in addition to the official imports, due to its size.
In some Shufersal branches only cans are offered in parallel import and in some they are offered in both parallel import and official import.
In Shufersal Deal and Shufersal Online branches, 6 cans are offered for NIS 22.9, i.e. NIS 3.81 per unit instead of NIS 5.4 per unit, and in my Shufersal branches for NIS 23.9 for 6 cans, i.e. 3.98 NIS per unit.
Shufersel's price
According to market estimates, the sale of the official brand as well as the parallel import brand helps Shufersal to offer a better price to consumers, since these products are offered online at the same price.
Shufersal, as the largest chain in Israel, cannot be satisfied in terms of quantities and in terms of marketing continuity with only parallel imports.
Product recall
Shufersell entered the field of parallel import beverage cans only three weeks ago, and a week later there was a recall on only one date of parallel import zero cans, which left fewer products on the shelves.
The Touch One company, which markets the drinks from Georgia, called the attention of patients with the genetic disease phenylketonuria, that the product contained the sweetener aspartame, as indicated in the list of ingredients, but by mistake the warning "contains aspartame" (a source of phenylalanine) was not marked as always required by the regulations.
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