The Meta group (Facebook, Instagram, WhatsApp) is coming out of a difficult year in 2022, to say the least.
The Chinese TikTok tornado seduces young people at high speed.
Instagram's shift to short-form video has sparked a fuss.
And, above all, the income of the social networking giant fell for the first time in its history.
Meta was forced to lay off 11,000 employees, a first.
Laurent Solly, Managing Director of Meta in France, wishes to recall the striking power of the Californian group and details its major projects in AI, the metaverse and the monetization of WhatsApp.
LE FIGARO.
- 2022 has been a turbulent year for Meta.
What are the priorities for 2023?
Laurent SOLY
.
- There was a difficult context last year, but the fundamentals of the company are very solid.
The audience for Meta services continues to grow with 3.7 billion users worldwide.
Facebook has crossed the threshold of 2 billion users per day.
WhatsApp is the first platform...
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