Octopus ｜ The second season of "All-in-one Card" in the Mainland is launched, and it can be used in more than 300 cities across the country by tukka

Three years after the epidemic raged, mainland and overseas tourists finally returned to Hong Kong.

Octopus is in full swing to launch a number of services. Among them, for Hong Kong people, the physical "All-in-One Card" that can take rides in more than 300 cities in the Mainland is expected to be launched in the second quarter.

The Octopus App has also launched the UnionPay QR code function, which allows customers to make purchases at more than 30 million merchants in the Mainland without binding their mobile phone numbers and other information in the Mainland.

As for mainland tourists, Octopus has also launched a tourist app, which supports MasterCard, UnionPay or Visa credit cards not issued in Hong Kong, and can add value anytime and anywhere in Hong Kong, that is, tourists no longer need to go to the store to buy a physical Octopus, add value and refund.

Octopus said that it will strengthen advertising at various ports and promote it on electronic media such as "Little Red Book".

▼On February 6th, Shenzhen Luohu Port had a busy flow of people in the morning▼

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"All-in-One Card" is a physical card that cannot be used in Macau in the first phase

Li Yuer, director of sales and marketing of Octopus, revealed that the Octopus National Express Card (All-in-one Card) has entered the final testing stage and is expected to be launched in the second quarter. Cities, take the railway or bus, but it is not available in Macau at the first stage.

In addition, due to the limitation of the standard, the card cannot be transferred to the mobile app.

Octopus: The function of UnionPay QR code is comparable to that of Mainland electronic wallets

When asked how Octopus competes with Alipay and WeChat Pay in China, Li Yuer mentioned the UnionPay QR code function of the Octopus App. Users do not need to apply in advance, and can activate it anytime, anywhere, and instantly access a total of 30 million payment points in the Mainland without binding For mainland mobile numbers, payment can be made through the balance in the Octopus wallet.

She said that the Octopus App has more than 2 million users, and its acceptance is increasing day by day. She believes that the UnionPay QR code function is a major selling point compared to other e-wallets.

She also believes that the penetration rate of UnionPay in the mainland is quite high. "Actually, it is better than WeChat Pay and Alipay, so everyone should be on par."

▼Tutorial to activate UnionPay QR code on the Octopus App▼

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Only six steps to complete UnionPay QR code registration and it takes less than a minute

The reporter actually measured that using the UnionPay QR code function, the registration can be completed in only six steps, and the process does not take a minute.

Users only need to click "UnionPay QR Code Payment" on the homepage, and click "Activate Now". After agreeing to the terms and conditions, the user opens the payment function, and the system will send a verification code to the mobile phone SMS. After completing the verification, you can get the UnionPay QR code. QR code.

More than 20% of those who opened an account and activated the Octopus App spend 50% more than physical cards

As for the Hong Kong Octopus App, the penetration rate has increased significantly. Since its launch in June 2020, more than two local users have already activated it, and the consumption amount is 50% higher than that of physical card users.

However, mainland tourists stay in Hong Kong for a limited period of time, and they do not account for a high proportion of Octopus business, and their spending is far lower than that of Hong Kong people. The average spending per visit to Hong Kong is about 500 yuan.

The Octopus App has launched a card shop earlier, which contains a variety of cartoon characters for users to switch card faces.

The current card character can be switched once for free, and the validity period is three years

▼February 6 Liantang Port subway station and bus station▼

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The Octopus App for Travelers supports top-up of credit cards from three card issuers

As for the convenience of tourists, Li Yuer said that the Octopus app for tourists supports Apple and Huawei mobile phones, and passengers can activate it immediately after downloading, that is, there is no need to go to the store to buy a physical Octopus.

In terms of specific operations, the app does not use the real-name system. After the first download, passengers only need to select a region and connect to Apple Pay. Without providing personal information, they can use MasterCard, UnionPay or Visa credit cards not issued in Hong Kong to add value anytime and anywhere. The value is the same as the Hong Kong version at 3,000 yuan.

The Octopus app for tourists was launched as early as December 2020 at the beginning of the epidemic. However, it was not at the right time. At that time, the world was in a period of customs closures, and no tourists arrived in Hong Kong. "Obtaining things is useless", so the app was not promoted again until now.

Li revealed that since the switch, the download volume has tripled compared to the end of last year, and it is expected to continue to record growth in the future.

Passengers who leave Hong Kong only need to click "Refund Card Balance" to return to the credit card account

As for the exchange rate, it will be automatically converted to Hong Kong dollars for payment according to the bound credit card institution.

After leaving Hong Kong, passengers only need to click on the refund card in the App, and the balance will be returned to the credit card account.

Li believes that the mobile version of the Octopus can help passengers save time. "When you leave, you can't return the card in a hurry. The mobile Octopus is the most satisfactory solution."

Li also revealed that he is intensively promoting it on the mainland's electronic media, including Xiaohongshu and other channels, and placing advertisements at various ports, airports and high-speed rail stations to remind passengers to download.

She also pointed out that she is considering cooperating with the Tourism Board to promote the Octopus App to tourists.

The police, MTR, and KMB promote Octopus to find missing elders who can’t leave the gate with a registered card｜The second phase of 5,000 yuan can no longer be used after 2.28. Octopus $1,000 can no longer be used to collect high-speed rail tickets by 4.16 at the latest｜Self-service ticket vending machines in West Kowloon Do not ask for tutoring but do not accept Octopus and cash KMB Rabbit Lucky Draw Grand Prize for one year free rides and limited Octopus registered App members to participate