Last week, a few days before the presenter Sharon Gal entered the CEO's room to ask for a raise, he only partially answered - and decided to break the rules and move to Channel 14 (where he apparently got what he wanted), they were also looking for an investigator in his program system that would suit his obvious character - tireless and unwavering support BRAM is reserved about Netanyahu and the legal revolution he is leading.
The message, which was written not without self-humor, took Gal's positions into account: "A system in distress appeals to your heart - do you know an investigator with some experience who was not suitable for you but can fit in with us? If so, please pass it on to me (Preference for legal reform supporters, But whoever is not is also fine - we will make sure to engineer him)", she wrote with a wink, which for many on the channel was seen as a bitter sting.
The rest is history: it is not clear as mentioned if the investigation arrived, Sharon Gal has already left.
"A weight dropped" from the company's body.
Gal Vahson (photo: photo processing, Ido Shaham, Yonatan Zindel Flash 90)
Calculate a route, this time backwards
In perspective, the "Rouch Balfour" takeover of 13 in recent years was more significant and more effective even than the move with "Israel Hayom"
However, the coincidence, within one week of parting with the "constituency" strip of Ila Hasson and giving up Gal - one of the few presenters on Channel 13, apart from Guy Lerer Oli, who managed to bring right-wing viewers - left the company's management again with the need to enter a defensive position, and fight back.
How do you explain such a move that seems almost intentional and preserve the "bibist" viewers who, according to all studies, remain loyal to the bands of the two, and on the other side - continue to wink at those who fled for fear that another stronghold has already been finally captured by Balfour.
It is important to understand.
Quite a few sources in News 13 describe Gal's retirement and the removal of Hasson's daily program as a "weight that fell off" the company.
In their eyes, it was the legal revolution that brought blood to the face of the battered News 13, which today represents a militant line against the revolution.
Those factors are not alone, in the background more and more journalists in the company are calling to take advantage of the "window of opportunity" that has been created and calculate a course, this time backwards.
In perspective, "Rouch Balfour"'s takeover of 13 in recent years was even more significant and effective than the move with "Israel Hayom": the main RLB anchor on the channel - Raviv Drucker - concentrates mainly on topics that do not include the words "submarines", "milch" "N" and "Visas"; distinct left-wing focal points were fired, and the removal of anti-government programs such as "Gev Hama" did their job. In this sense - in retrospect, the selection two years ago of Aviram Elad as CEO of the news company was also successful.
Elad is seen as someone who will not fight with the management in any way - on the one hand, and on the other hand is not seen as a bibist like his predecessor in the position.
The remapping process continues.
Commissioner Shabtai at News 12 (photo: screenshot, from "Meet the Press")
Unwittingly, the map of forces in the Israeli media changes direction and movement.
In fact, we are currently predicting the establishment and fulfillment of Netanyahu's dream, since the days of Channel 11
In the US, this separation has existed for many years, with the most prominent outposts being that of the conservative right-wing Fox News versus the liberal CNN network. Incidentally, in Israel too, for many years there was a division, although less distinct: historically, Channel 10 was considered "left-wing" ( revealed some of Netanyahu's affairs, some were examined and some were trampled) - this is compared to the state-owned Channel 12. However, the merger of Network 13 and Esher created a traumatic hybrid, which has not yet formulated an appropriate remedy for itself. Channel 14 entered this fragile balance in recent years. And here, unwittingly, is the map of
forces In the Israeli media, direction and movement are changing. In fact, today we foresee the consolidation and fulfillment of Netanyahu's dream, since the days of Channel 11: to produce an "Israeli Fox News". Channel 14 is getting stronger and all the right sides of the map are flocking to it - a dose of a wave that blows every evening on the backs of the big players - until Sharon Gal Well, maybe not Fox News, but the business is only gaining momentum.
If you are not convinced.
Levin at Hasson's (photo: screenshot, from the "Central Headquarters")
Personalized news
Not many people remember this today, but until a year ago, channel 14 was called channel 20, and the viewing figures for it were minimal, to the extent that they were counted at all.
In fact, for the majority of the Israeli audience - despite the buzz and discussion that the channel's people managed to generate on the networks, the fingers that liked on Twitter stopped there, and did not buzz the remote.
As mentioned, until the last year.
In the relaunch of 14, the mistakes of the past have already been learned.
Netanyahu was no longer hiding, on the contrary - he harnessed his ministers to cooperate fully with the channel and called for it to be watched in front of the propaganda channels.
In retrospect, the journey bore fruit.
And if all this is not convincing - it is enough to watch the display of key interviews last weekend: at the "Headquarters" of Channel 13, Minister of Justice Yariv Levin sat down, while opposite, in "Meet the Press" of Channel 12, Chief Commissioner Yaakov Shabtai - to understand that We turned to personalized news. Every man - his opinions - and his news company.
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