From Euphoria to Fenty Beauty: the four makeup artists who set today's makeup trends

Donni Davy, the dreamlike

Her title:

Head makeup artist for the

series and co-founder of the Half Magic brand.

Her CV:

Donni began her career as a make-up artist on film and television sets.

She rose to prominence in 2017 thanks to the Oscar-winning film

.

Her reputation took a turn thanks to the

series , where makeup became (almost) as famous as the actresses.

Glittering tears, gems around the eyes, highly pigmented eyeliner lines: Donni brings a new aesthetic that is going viral (the hashtag #euphoriamakeup has more than 2 billion views on TikTok).

Faced with this success, the Los Angeles native launched her own brand, Half Magic, to allow Gen Z to reproduce her fantastical and colorful creations.

Sydney Sweeney made up by Donni Davy on the set of

.

Screenshot @DonniDavy/Instagram

His style:

“I would define it as “emotional glam”.

There is always a mood that grounds the look.

I also like to make sure makeup is “lively,” like blending lip liner, rosing cheeks, and making sure skin looks hydrated with just the right amount of shine.”

Her muses:

“Fashion and beauty writer Kristen Bateman and musician Alice Longyu Gao.”

Make-up artist Donni Davy.

Press/Half Magic Beauty

What inspires him:

“Working with Gen Z creatives and talents. When the subject is deeply rooted in emotion.”

Isamaya Ffrench, the anti-conformist

Her title:

founder of the Isamaya brand and Beauty Curator at Off-White.

Read alsoIsamaya Ffrench, the ultra-connected makeup artist who fascinates millennials

Her CV:

for a decade, the Briton oversees the cosmetics lines of luxury brands (Tom Ford, Yves Saint Laurent, Christian Louboutin, Burberry).

She is also responsible for Byredo's very first makeup collection of 2020. Her vital need to go against industry norms drives her to create her own inclusive makeup brand, which is for those "who don't want to conform" to beauty standards.

A punk and sexy aesthetic that has already seduced the queens of provocation like Madonna, Doja Cat, Julia Fox or Dua Lipa.

In February 2022, the fashion brand Off-White entrusts her with its beauty division.

Make-up artist Isamaya Ffrench, named Off-White's Beauty Curator.

Philip White/Off-White

His style:

"I work between special effects, gore, editorial, classic and abstract makeup."

His muses:

“Legends of make-up artists: Val Garland, Alex Box, Kevyn Aucoin, Serge Lutens….”

What inspires him:

“Music has always been at the center of my work.

It is not visual, but evokes a visual.

Priscilla Ono, the bold

Her title:

global make-up artist Fenty Beauty.

Her CV:

Her passion for beauty began while watching music videos on MTV in the 1990s. Today, she does makeup for one of pop's biggest stars, Rihanna.

The Californian began her career on music video sets when her talent piqued the attention of Rihanna, who chose her to join the team of her make-up brand in 2017. She was the one who started the singer's incredible looks on the red carpets of the Grammy's, the Met Gala, the Fenty × Savage lingerie shows or more recently her Super Bowl halftime concert.

In addition to giving sold-out master classes, Priscilla also helps train thousands of Sephora makeup artists around the world.

Priscilla Ono, Global make-up artist Fenty Beauty.

Fenty Beauty

His style:

“Experimental.

I always try new combinations to create unique looks.

And I have a weakness for glowing skin and bold eyes.

His muses:

“Rihanna, of course.

What she represents in terms of inclusiveness, multitude of talents, audacity and empowerment of women carries me a lot in my work.”

Rihanna made up by Priscilla Ono for Fenty Beauty.

Richard Burbridge/Fenty Beauty

What inspires him:

“Music, art, gastronomy, travel.

And of course, also, my Latin culture.”

Sofia Schwarzkopf-Tilbury, the heiress

Her title:

Creative Director at Charlotte Tilbury Beauty.

His resume:

Charlotte Tilbury's niece trained as a make-up artist alongside her illustrious aunt, creator of the brand bearing her name, by assisting her backstage at fashion shows and award ceremonies – Oscars to the Golden Globes via the Cannes Film Festival.

In September 2019, London Fashion Week marked her debut as head makeup artist for three ready-to-wear shows, at the age of 27.

The Briton is establishing her position by taking charge of the beauty cabin for the Zuhair Murad Haute Couture spring-summer 2023 collection. She has a key role in the development of new Charlotte Tilbury products and participates in both conception and design.

She frequently poses for the brand's photo shoots.

His ambition for the future:

Sofia Tilbury Press/Charlotte Tilbury

Her style:

“Showcasing natural beauty.

Whether it's through a sultry smoky eye or a beautiful red lip, I'm always looking to boost confidence, so everyone can experience that glam, red carpet feeling."

Read alsoSofia Schwarzkopf-Tilbury, the rising star of make-up

Her muses:

“Bella Hadid, Salma Hayek, Lily James, Kate Moss, Sienna Miller, Adele Exarchopoulos and many more… They are all so iconic and really know how to use makeup to transform into different characters, whether they are on a movie set, a red carpet or a catwalk.”

What inspires her:

“I grew up between London and Ibiza surrounded by artists, musicians and writers, in a somewhat bohemian atmosphere, so I've always been on a creative path.

My grandfather Lance was a talented painter who taught me a lot about color, texture and light.

I was obsessed with the magic of his brushstrokes.

And, of course, my aunt.

It is a bible of living beauty!”

Bella Hadid made up by Sofia Tilbury.

Instagram/SofiaTilbury