Born in 1979, the Piaget Polo is a brand in itself.
It was during his travels across the Atlantic that Yves Piaget once fully grasped the appetite of the American market for luxury sports watches.
It is also the brand's agent in the United States, Jerry Greenberg, who will be able to impose this name of Polo, against the advice of Gérald and Valentin Piaget.
For the third generation of the family, putting a name on a model risked dissociating it from that of the house.
"They weren't wrong,"
admits Alain Borgeaud, the brand's heritage manager.
People came into the store, asking for a Polo, sometimes without knowing it was a Piaget.
But when Greenberg was asked what Piaget was, he simply replied,
“They are the most expensive watches in the world.”
Enough to make the Polo the watch of the jet-set, on the wrist of Ursula Andress, Roger Moore, Miles Davis or Andy Warhol.
Read alsoWhy wear a complicated watch?
In almost half a century, the Polo has largely broken the codes.
She will have known…
This article is for subscribers only.
You have 68% left to discover.
Flash Sale -70%
Offer available until February 28.
Without engagement.
I ENJOY IT
Already subscribed?
Login
