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The facialism boom

2023-02-24T16:39:07.580Z


In recent times, beauticians and facial masseurs have become the most consulted experts of the moment. With the simple help of their hands, they revitalize facial skin using age-old and personalized techniques. We tell you who these new beauty gurus are and what they do.


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In the age of natural beauty, the term "facialist" has become fashionable in our vocabulary.

What exactly does it appeal to?

To those beauticians who have specific training to manually treat the skin and tissues of the face, neck and décolleté, with the aim of achieving rejuvenation.

If you want to know the secrets about this technique chosen by Hollywood celebrities, such as Kim Kardashian, Jennifer Aniston, Gwyneth Paltrow and Kate Hudson, keep reading this note

When and how did facialism emerge?

More than 500 years ago, during the time of the flourishing of the arts in Japan.

In that period, known as Edo, it was one of the trades most valued by the social elites.

Although it was born as a millennial trend in the East, with the rise of non-invasive procedures it became a boom in the West.

Tired of seeing a beautician as simply removing blackheads and applying hydrating masks, women began seeking personalized facials to enhance their natural beauty.

In the United States, the success of this trend is so great that many facialists have developed their own cosmetic lines and beauty tools to enhance the results.

Why is it important to visit a facial specialist?

Because he knows not only the flora of the skin like no one else, but also the muscles of the face.

Depending on the lifestyle and features of each patient, he performs various massages to stimulate tissues that, over the years, lose tone and elasticity.

The result?

Greater luminosity, rested look and a deflated face.

What techniques are used?

The variety is very wide;

They exist from Japanese to Western methods.

In any of the cases, the important thing is that the specialist has a comprehensive vision of the needs of each patient.

"You can combine techniques from massage therapy, kinesiology, cosmiatry and oriental practices, such as Kobido or the use of the Gua Sha stone," says María Navarro Gamboa, beautician at the Faceit beauty center.

As a complement, natural and ecological products are applied to maximize the treatment.

How often should the sessions be done?

It all depends on what you want to achieve;

there is no contraindication in this regard.

“The ideal is to perform them whenever possible and continue with home care.

It is always good that after the session, the patients also practice self-massage.

Although they are not the same as an expert hand, it is key to continue stimulation at home, accompanied by a beauty routine according to the needs of each skin.

At the same time, it is advisable to maintain healthy behaviors, such as physical activity, sleeping the necessary hours and respecting a balanced diet.

The best results are the consequence of habits and perseverance”, assures Navarro Gamboa.

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What qualities should a good facialist have?

Must be instructed in manual massage techniques and skin care.

Also, she has to investigate new trends in cosmetology and know how to apply tissue mobilization methods to the face, neck, and décolleté.

For a facialist, it is not only important to relax the face, but the body as a whole, in order to achieve well-being from the inside out.

“Faced with an infinity of products, tools and procedures on the market, there is a search by patients and professionals to obtain optimal results through natural and friendly systems.

In this sense, it is a profession that requires a lot of study, responsibility and updating, both in terms of knowledge and techniques and products", says the specialist.

The benefits of treatment with a facial specialist


Recover the facial oval.

Reduce inflammation through drainage.

Reduce wrinkles.

Moisturize the skin.

Activate microcirculation.

Reactivate the muscle tone of the face.

Boost the production of collagen and elastin to prevent aging.

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Source: clarin

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