Abandonment rates and nervous clicks - Glassbox's insights. (Photo: Glassbox)
There is nothing more important to app developers around the world than knowing whether the users are satisfied - and this can only be discovered if the data reflecting their usage experiences is analyzed in an accurate and systematic way.
This need is often at odds with maintaining their privacy.
The software company Glassbox, which provides solutions for analyzing browsing data in digital channels (websites and mobile apps), has developed a solution that allows application developers to understand what problems are hidden in it, what is the user's sentiment, is he having difficulty, is something irritating him, etc.
This ability determines the application's fate for success or failure and therefore the system has been adopted by 350 applications, among the most popular worldwide.
These days, the company is making another leap forward in securing the privacy of users following approval for a patent that helps hermetically protect their privacy when analyzing their usage data in the application.
The patent allows developers to perform remotely, in real time and in a more efficient manner a process known in professional language as Data Masking - replacing sensitive data that identifies the customer with other values that can be processed without association with him.
Downloading the sensitive information is done in such a way that the information is not sent outside the boundaries of the end device.
Today, most companies that provide customer experience analytics tools require developers to make changes to the application code and release an update to end users every time a change is made to the application.
This cumbersome process is delayed in any case where the personal information is protected and increases the companies' costs due to the technical expertise and time resources required.
Improved user experience - with increased privacy
The new patent allows regular non-developer users to visually identify sensitive information and create simple rules that will guide the system where to perform masking.
This ability saves customers money while allowing effective masking of users' personal information.
These changes, which are implemented in real time, more effectively protect user information and avoid the need to distribute a new version of the application or install a new SDK file every time they implement a small change.
Yaron Guetta, CTO at Glassbox: "The quality of user data is a key factor in companies' ability to provide digital experiences that users demand and to stay informed about topics and trends occurring in the digital ecosystem. For end users, maintaining their privacy is an important issue, but at the same time they are interested in a smooth digital journey , without interruptions. The company attaches great importance to both the needs of its customers and those of the end users. Receiving the approval for the patent registration strengthens the company's position as a leader not only in providing data to the end users but also in protecting their privacy."
Algorithm for shortening loading times and optimization
In addition, the company received approval for a second patent for a proprietary algorithm for data compression, which optimizes the connection between the server side and the client side.
It allows customers to have maximum data and prevents the waste of essential server resources.
The algorithm determines the compression rate of images, especially images containing text.
Today there are various solutions for data compression, some focus on compressing visual information and others on textual information.
However, visual information may include texts and during the compression of visual data it can process texts integrated in it without the possibility of reading them.
Low-level compression of the same data can waste storage space and bandwidth.
The new algorithm detects visual information that contains text and determines the optimal compression rate that provides maximum bandwidth savings and ensures that the information is useful.
The company now has 8 registered patents and a number of patents submitted for approval.
The company's customers have benefited in recent years from the advantages inherent in these mobile innovations.
The approval of the two new patents continues the company's legacy of innovation and establishes its position as a leader in the field of digital user experience.
Marketing and digital
MarTech
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patents
User experience
