"We are free. We are strong. We are open for business.”
Dressed in his traditional khaki outfit, Ukrainian President Volodymyr Zelensky harangues Wall Street traders in September 2022. While his country has been resisting the Russian army for nearly six months, his message is clear.
It doesn't matter that fighting and bombardments are undermining many parts of the country, now is the time to support the Ukrainian economy.
Volodymyr Zelensky's call did not go unnoticed by French companies.
According to Bercy, they were 160 to be present before the war in a country then considered promising: Ukraine was in 52nd place among the most prosperous countries in the world.
Despite the Russian invasion and the displacement of millions of Ukrainians, most of them have been on the bridge for a year to continue to operate, in sometimes perilous and always difficult conditions.
Read alsoUkraine: Bercy invites French companies to mobilize to safeguard the country's vital infrastructure
Auchan is undoubtedly one of the most beautiful emblems of this French desire to maintain an activity…
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