"Do you know why I'm here?"
, attacked Alexia Laroche-Joubert from the start by challenging the presenter of “TPMP”.
The day after the broadcast of the second episode of “Koh-Lanta” broadcast on TF1 – which was beaten in terms of audiences by a TV movie from France 3 – the program producer defended it, figures in hand.
“Audience card for the launch of Koh-Lanta, 5.4 million viewers.
Best historical gain in replay”
, she boasted when reading the press release from the channel.
"Absolute record, all programs combined, all TVs combined in flow"
, she added.
It does not take more to start the debate.
To discover
“Koh-Lanta, the sacred fire”: date, candidates, news… Everything you need to know
Read alsoAudiences: “Koh-Lanta: the sacred fire” beaten by the rebroadcast of a France 3 TV movie
Columnist Valérie Bénaïm called out the guest, saying that these figures were proof that the show did not work on Tuesdays.
Indeed, since August 2021 TF1 has chosen to broadcast the program on Tuesday evening, instead of the traditional Friday.
A change that caused a lot of ink to flow and which, more than a year later, still does not satisfy some viewers.
“It's not me who will defend on Tuesday.
However, there is one thing that is interesting.
[...] I am going to explain to you why TF1
made this move.
It is quantified, roughly on the Tuesday box we do + 34% than before on individuals, 61% on housewives, + 81% on 15-24 year olds, it's Médiamétrie ”
, she justified herself.
By these figures, Alexia Laroche-Joubert compared the audiences of the Tuesday evening box, and not those of Koh-Lanta, from Friday to Tuesday.
"We are overperforming on a box that was in difficulty a few years ago
," she said.
“Twice 30 seconds”
Cyril Hanouna took advantage of receiving the producer on his set to discuss
“the Denis Brogniart case”
.
It was Géraldine Maillet who questioned him by asking him if the host now represented the weak link in the chain.
“I can talk about it all the more since I have been collaborating with him for seven years, that I am the boss of a company with which he collaborates, […] nervousness yes, he is unisex milk soup.
He is extremely demanding.
But we are neither in harassment nor in a relationship of subordination.
Indeed, he can be a little soupy […] I still find it admirable that he apologized.
The producer also affirmed that the channel would in no way have worried about the repercussions that these
"twice 30 seconds"
could have on the image of the man.