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Fashion: why did the Touitou couple sell the APC brand?

2023-03-01T21:22:30.573Z


EXCLUSIVE – For the cult French brand founded in 1987 to survive and grow, Jean and Judith Touitou have signed an agreement with the L Catterton investment fund.


Rumors had been swirling for several weeks.

Finally, a few hours after signing with L Catterton (an investment firm specializing in the top-tier consumer sector), this Tuesday of Paris Fashion Week, Jean and Judith Touitou chose to take the floor to explain this difficult decision. but necessary and in a sense, collective.

For thirty-six years for him, twenty-six years for her, they have been leading the APC odyssey, cherishing their independence and their difference, sometimes flirting with snobbery, that of a brand of "basics minimalist and yet recognizable among a thousand.

It's a success story of a rare kind, embodied by this couple going against the tide that we meet more united than ever in their headquarters at 39, rue Madame, a stone's throw from the Luxembourg Gardens.

I don't want to say it doesn't bother me, but it's such a logical decision.

I feel like I'm stepping out of adolescence and into old age...

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Source: lefigaro

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