What could be better than an ode to sorority to promote the favorite perfume of French women?
La vie est belle
by Lancôme, a cult fragrance that has been uniting women for more than ten years, has launched a new video campaign under the sign of female solidarity.
With top billing, renowned “happiness activists”.
Julia Roberts, muse of always, joins her colleagues Penélope Cruz, Isabella Rossellini, Zendaya, Lily Collins or Amanda Seyfried.
Without forgetting the French Malian singer Aya Nakamura and the South Korean actress Hoyeon, the two new recruits of the house.
The big family is reunited in full for the first time, sometimes appearing as accomplices, sometimes humming the tune of
What a Wonderful World
, a hymn to happiness repeated here by women.
Read alsoFrom Julia Roberts to Aya Nakamura: the new era of the Lancôme muses has sounded
The clip also unveils a new version of the fragrance called La Vie est Belle Iris Absolu (a version of the juice ten times more concentrated in iris than in the classic eau de parfum).
Confidences about happiness
The advertisement is accompanied by portraits of the international ambassadors taken by the famous Italian fashion photographer Mario Sorrenti, as well as a series of videos where they each indulge in a few confidences.
Facing the camera, they share their vision of life one by one and reveal what makes them happy.
For Penélope Cruz, for example, it's simply to "look at the eyes of [her] children to find the answers to all [her] questions and that everything seems clearer to [her]", while for Lily Collins, it's is 'chasing after your dreams no matter what happens, what gets in your way or what people say.'
Aya Nakamura, affirms that "to live is to be free" and that "true happiness begins when you really gain self-confidence".
For Zendaya, "it's
it's about finding your voice, discovering who you are or who you want to be, no matter how long it takes."
As for Amanda Seyfried, living happily is about “listening to your intuitions, being honest with yourself, understanding the world around you, and sharing your worldview with other people in order to embrace theirs.”