In 2010, while Korean-style cosmetics landed in France with the success of BB creams and Konjac sponges to cleanse the face, the Frenchwoman Nathalie Lamandé made the opposite trip and chose to market her skincare line in Korea.
"
I always thought that Asia would be my market, it's a beauty paradise and the Holy Grail for any '
skincare
'
laboratory ."
Thirteen years later, its Condensé brand is well established in Korea but also in Japan, in Takashimaya department stores, and especially in China where this dynamic fifty-something set up its own subsidiary in 2017.
“
Before the Covid crisis, I went there twice a month, I traveled the country alone, from Beijing to Shanghai, from Harbin to Xi'an.
We had to adapt to this immense and very heterogeneous market: between the North and the South, we do not consume the same products, we do not have the same routines, we do not even speak the same languages.
The universe of beauty, she discovers it when she…
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