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Magenta: the chosen one 2023

2023-03-02T14:29:03.097Z


the expectation for the color of the year increases with each edition. This time, Pantone chose Viva Magenta as the shade for 2023. Neither red wine nor maroon. It is a perfect mix between red, pink, purple and as expected, the world of fashion took over.


Ferretti-Valentino-Aurelia-Lili Blanc

"It is a tone rooted in nature that vibrates with energy and vigor. It descends from the red family and expresses a new sign of strength," they say in the signature.

How to define it?

It is far from bubblegum pink, so current in the days of barbiecore and purple, which we saw as a flag of the feminist struggle that jumped from the street to the catwalk.

It has only a breath of those tones, but it is different.

How did you get to him?

A team of trend hunters, students of fashion, design and the influence of color on people's emotions, predict each year which will be the predominant one that will break out with energy and invade all spaces.

Luisa Spagnoli-Street Style Milan-Lili Blanc-Bárbara Bui

Full of enthusiasm and courage, it is a color that summons and helps build inner strength by lifting your spirits.

With its touch of drama, it is also ideal to be approved by those who don't like pink.

His style is rebellious and his power is impossible to ignore.

This nuanced crimson reveals a balance between warm and cool tones, which is the secret to its success: it's assertive but not pushy.

Fashion designers captured its beauty and magenta walked the runway on countless occasions.

Ralph Lauren-Almeida-Street Style Paris

From Alberta Ferretti's dresses and suits to Barbara Bui's sets.

Even Valentino opted for the total look, bringing this color to shoes, bags and stockings.

but it is not all.

The strett Style was also an exhibition of the acceptance of the proposal.

While he gets along great with his siblings (hot pink, red, and purple), a head-to-toe outfit is unbeatable.

If you want to feel powerful, this is the ideal color to make a statement coming into 2023.

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Source: clarin

All news articles on 2023-03-02

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