The Hispanic face of Coachella: what to see, listen to and experience this 2023

Coachella is one of the most important music festivals worldwide and, mainly, in the United States.

This show, which has two weekends and dozens of great artists a year, already has its dates and guests defined, so thousands of people get ready to live a party full of music, art and color.

Since it was founded in 1999, it has become one of the most important and famous music festivals in the world.

Held in Indio, California, over two consecutive weekends in April, Coachella attracts thousands of people from around the world.

With a unique mix of live music, art and fashion, it has become the perfect place for music lovers and style aficionados.

This new edition of this festival, which reaches its number 22, will be this April 14, 15, 16, 21, 22 and 23, days in which world-class artists such as Bad Bunny, Gorillaz, The Chemical will be able to enjoy Brothers, Rosalía, Blackpink, Frank Ocean, and many more.

This poster takes into account, year after year, the global musical impacts and the artists who have had the most relevance.

The United States, for its part, is the main registry of hundreds of singers who deliver a unique show, which is designed mainly for Native Americans.

It is for this reason that different Spanish-speaking artists have also been taken into account, who are beginning to knock on the great doors of this type of festival.

As a great key and main piece of this year's poster is Bad Bunny, the Puerto Rican reggaeton singer who has led the charts of music platforms in recent months and years.

Recently, the artist had a tour of the American continent and was a great sensation, both in Spanish-speaking countries and in those that do not.

In addition, he became the first Latin American artist to head this poster.

In order to talk about the importance of the Spanish-speaking artists who will be at this festival, an authoritative voice on the subject must be taken into account: Julio César Escovar, director of Radioacktiva, who knows in detail the history of this festival and the importance of Spanish-speaking artists in a context like the United States.

“Coachella is a festival that moves with the trends and goes with the sound of the time.

Now it has been evolving step by step and it is impossible to hold a festival with the sounds that are in fashion if music in Spanish is not included.

Right now you go to the United States and they speak to you easily in Spanish;

Native Americans, not just immigrants.

It is very important because it is a recognition of Spanish-speaking music in the market.

If we didn't have the success of artists, not just Bad Bunny and reggaeton, but like the use of salsa and Latin rhythms in Nicky Minaj or Ariana Grande, for example, we wouldn't be seeing this.

Hispanic music has gained a lot of weight and that's why we see it at festivals," Escovar confessed.

But just as Bad Bunny, a Latino artist, heads this festival, there will also be singers with great impact in the United States who will light up the party for the Americans.

The mythical band Gorillaz will be in charge of accompanying the 'Bad Rabbit' in the lineup on April 14 and 21, while Blackpink and Rosalía will be in charge on the 15 and 22 of this month.

Frank Ocean and Björk will be the ones to close the festival on the 16th and 23rd, as key pieces of one of the most American line-ups in recent years at this festival.

And it is not for less that the same native artists from the United States are the ones that are involving Hispanic sounds, to add to the current trend on this side of the continent: “American artists are realizing that what is hitting is reggaeton. , or urban music, and includes this in their styles;

that leads the native American consumer to know more about Latin sounds”, added the director of Radioacktiva.

What artists to see at this festival?

This 2023 festival is designed precisely for all those Americans who enjoy music and art.

This country, in its proximity to more Hispanic nations, also appreciates and values ​​the Latino singers who will be at Coachella, as well as great bands and musicians with great impact in North America.

Great Hispanic artists such as Bad Bunny, Rosalía, Becky G, Eladio Carrión, Kali Uchis, Los Fabulosos Cadillacs and more, will be on stage to make the public vibrate in California.

The singer Kali Uchis, an American with Colombian roots, in one of her presentations.

Joseph Okpako (Wire Image)

On the other hand, there will also be world-class 'titans' such as Gorillaz, The Chemical Brothers, Blackpink, Underworld, Frank Ocean, Björk, Porter Robinson and more bands that will bring thousands of memories to Coachella attendees in this 22nd edition.

The importance of this festival in the United States

Coachella is a unique experience where music, art and food come together.

The festival has several stages where artists from different musical genres perform, from rock and pop to electronic and hip-hop.

In addition, there are also a large number of food stalls that offer a variety of options for all tastes, from vegan food to fast food.

There is also an art section where art installations and sculptures of all kinds are exhibited.

In summary, this festival is important for the country due to its cultural, economic and social impact.

The festival has become a symbol of fashion and youth culture, attracting tourists and celebrities from all over the world, and generating a large amount of income and employment.

Coachella promotes diversity, inclusion, and social and environmental awareness, making it a significant and relevant event for many people.

What days will the Spanish-speaking artists perform at the festival?

Here each one:

Friday, April 14 and 21: Bad Bunny, Becky G, DannyLux and Téo?

Saturday, April 15 and 22: Rosalía, Eladio Carrión, Los Fabulosos Cadillacs and Bratty

Sunday, April 16 and 23: Kali Uchis and Divine Connection

Who are the other non-Spanish-speaking artists that complete the poster?

This is the full lineup:

International reggaeton star Bad Bunny during the Coachella festival in 2019. VALERIE MACON (AFP via Getty Images)