By force of circumstance, disinterest wins over consumers.
In the context of rising prices that France has been experiencing since the fall of 2021 - 6.2% inflation in February over one year, according to INSEE - the food market has gone through a multitude of upheavals.
All the more so when it is sectorized, segmented towards more qualitative food.
Less "general public", and therefore more expensive.
Following a loss of attractiveness linked in part to the rise in prices, some lovers of organic products, merchandise "made in France" or goods sold in short circuits, have to make decisions in stores.
From a general point of view, food prices have jumped 14.5% in one year, still according to INSEE.
Much more crucial data when attached to another: according to an OpinionWay survey for the Max Havelaar barometer, published in November 2022, 69% of consumers make the price of a product the majority criterion for their purchase.
An increase of 7 points in…
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