Last October, images of the Coperni spray dress worn by Bella Hadid circled on social media.
Until bugging Instagram.
Sébastien Meyer and Arnaud Vaillant, the two founders of the young French brand, are they going to "break the internet" again?
This Friday evening, at the Théâtre Chaillot, a woman's voice like those of the GPS recites the beginning of The
Wolf and the Lamb
by La Fontaine.
Then a horde of robots (wolves) land on the podium.
They scan the audience, everyone draws their smartphone to film this scene worthy of
Black Mirror
.
We are not reassured.
We were wrong.
“
For us, humans and technology can live in harmony
, explains the couple after the show.
This fable is a metaphor for this balance of power.
But we took the liberty of changing the ending.
The model Rianne Van Rompaey comes forward wrapped in a large woolen sheet.
One of the machines pulls her out of her grip, revealing a draped silk jersey minidress that's a little poor compared to the rest of the rather accomplished collection.
This is where the limits of viral fashion are.
On the networks, the public retains only one image.