She is a regular in the front rows of fashion shows in New York, Paris and Milan, but also a determined entrepreneur who is officially since today the artistic director of the house collections of the New York jeweler.
Lauren Santo Domingo, former editor at
Vogue US
, co-founder and director of Moda Operandi, will broaden her spectrum and tackle a category of historical products at Tiffany & Co. left aside in recent decades and on which ambitions are enormous (like the rest, you might say).
“Like everyone else, I watched Tiffany's development carefully.
lately, under the direction of Alexandre Arnault, and its return to its prominent place as an emblematic American brand
, tells Le
Figaro
the forties.
Personally, each of the important moments in my life has been marked by the famous little blue box, from my birth to my marriage and my first big dinners at home
.
»
The young woman says that she has already delved into the archives, going back quite far, and having found many objects for the home that are still relevant and attractive today.
Some simply deserve to be updated in their shape or colors.
It also plans new designs, as well as limited series, capsule collections, collaborations…
“What brings a little excitement and modernity to this offer,
explains this cosmopolitan American to the peerless network.
It's been a while, for example, since there have been new prints for porcelain tableware.
I will tackle it with the hope that one day my daughter will be able to register this tableware service on her wedding list.
»
His first creations will be on view in the emblematic store on Fifth Avenue in New York, which has been under construction for more than four years, and which should reopen at the end of April.
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