1) The baldness of News 13
Senior officials at News 13 believe that the magnitude of the hour requires transcending counting pairs of eyes and concentrating on the war against the coup.
If you want, a center-left news company, without the stateliness of News 12
For those who didn't read in Walla!
A week ago, the Israeli media pointed out the direction in which the Israeli media is moving - a direction of "a news release for everyone", the viewing figures arrived this week and proved that it was almost a prophecy.
The dramatic viewing evening on Sunday produced two clear winners: Sharon Gal in the main edition of News 14 with a record figure that has never been seen on the channel - 8.2%, and Ayala Hasson in Khan 11 overtook the smaller competitors and led the evening news to record highs.
Even if it is a one-time event (and it is probably a trend) - it is at least a watershed.
The one who remains bald in all directions is network 13, which, as expected, tries to turn the lemon into lemonade.
It is not certain that she has another option, but to lean on the corpses of journalistic sentiment from the days of News Eleven, long before the company's journalists had to argue with Sharon Gal or were reprimanded on air.
It must be understood, quite a few sources in News 13 describe Gal's retirement and the removal of Hasson's daily program as a "weight that has fallen" from the body of the company.
In their eyes, it was the legal revolution that brought blood to the face of the battered News 13, which today represents a militant line against the revolution.
Indeed, senior officials at News 13 believe that the magnitude of the hour requires transcending counting pairs of eyes and concentrating on the war against the coup.
The company believes that a one-time opportunity has finally been created for them to create the same identity that the incoming CEO Aviram Elad has been looking for since taking office. This time, without panelists on behalf of Balfour or inciting Knesset members. If you will, a center-left news company. With a clear line and differentiation to In front of the statehood of News 12.
The Legacy: The Scream of the Servers.
News 13 (Photo: Reuven Castro, Nir Pekin)
But the speed with which News 13 rushes to present the abandonment as "stable cleaning" feels at the very least like a cynical use of the word journalism
However, the speed with which News 13 rushes to present the abandonment as "stable cleaning" feels, at the very least, like a cynical use of the word journalism. Network 13, which under a severe management crisis managed to lose two main anchors within a week in favor of the two main competitors, is trying to broadcast through News 13 "a return to a journalistic ethos ", and that's fine - but it would have been easier to buy the slogan if it weren't until two weeks ago that the company's publications were wrapped in two pro-Netanyahu anchor programs, one of which - "Election Area" - was conceived by Elad himself.
When attorney David Porer, Naama Sikular and Guy Bossi mocked her in favor of Netanyahu every Friday, was the press not important? In simple words: maybe before making statements about focusing on the press, it's worth finding the correct Moshe Hazan.
To sum up: two years into his position as CEO of News 13, instead of leading brave moves on his own initiative or producing a tie-breaking effect like the one Yochfaz made with the transfer of Hason to the corporation, Elad can currently mark and modestly on a course of changing the criminal record and the scream (controversial in the test of the result) of Introducing the daily edition of the weekend edition. That's not how you win a war.
2) The Broadcasting Corporation presents: The price of success
Realizing that time is her "money time", at record speed, almost hastily, the broadcasting corporation brought up Hasson's new program, which, as mentioned, brought with it a respectable mass of viewers, apparently also an inheritance from Network 13. This should not be underestimated
.
This is a clear success, signed by CEO Golan Yochpaz. However, success has a price. Without entering into the areas of television criticism, the panel - in large part also a legacy from its Friday night - did not look or feel like the journalistic alternative that many viewers expected. It is not certain that this is a coincidence The corporation, as of this stage, contains the criticism, and mentions that the contacts with Hasson began long before the intention to close the corporation or damage it was even raised.
Another price that the corporation may have to pay came up in the internal tests they did at News 13 recently, and they found that Hasson brings with her a politically "hypocritical" audience, but not necessarily loyal to the platform.
In addition, according to the estimates, there is a considerable part of the traditional viewership of Channel 11 - adults from the center and left of the political map - for whom Hassan is actually a journalistic red sheet.
It is not impossible that 13 will try to bring them to them now.
More in Walla!
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In cooperation with the Tamir Recycling Corporation
You stay on the wheel.
Hasson (photo: screenshot, here 11)
3) Sagittarius' worries
You are well aware of the nature of trends, which sometimes begin with a weak answer and may end in discouragement.
You don't have to go as far as the "group" fiasco to understand this
Also request should be concerned.
At least according to last night's data, for the first time, it seems that the changes in viewing habits are also reaching the big, stable and strong player in Keshet 12. At the moment it is still trickling, but Keshet is well aware of the nature of trends, which sometimes start with a weak response and can end in discouragement.
You don't have to go as far as the "group" fiasco to understand this;
It is enough to remember the links of Sharon Gal (then on Network 13 to Rafi Reshef), and the links of "Hamata" to "Meet the press" - which led to the ousting of the presenter Rina Mishleh and a complete change in the strip.
At the moment Keshet still maintains a clear and distinct gap in the newly created unipolar system against three small competitors.
But Keshet is not taking any risks, the estimates are that already these days Keshet Group CEO Avi Nir and Channel 12 CEO Hilik Sharri are preparing for various scenarios of losing viewers.
Quite a few senior officials estimate that the solid and oppositional journalistic line of News 12 for the regime revolution is also part of a differentiation against the newly created competitors - News 14.
were held accordingly.
"Meet the press" (photo: screenshot, screenshot)
4) The main thing is that the media is leftist
Will the channel managements be able over time to allow a budget of millions of shekels for invested reality or drama programs, while one episode costs as much as an entire evening of broadcasts with the competitors?
And having said all this, it is still difficult to state with certainty that this month the thesis that it is not possible to make money from Bibism in the media was dispelled.
It is very possible that the changes in viewing habits these days are in general a consequence of the regime revolution, which attaches the viewers to the screens, similar to the beginning of the corona.
But the industry is well aware that under inferior economic thresholds, Channel 14 succeeds in producing television that is watched and talked about, and the shareholders of both Network 13 and Bequest 12 probably like democracy - but like making a profit more.
Will the channel managements be able over time to allow a budget of millions of shekels for invested reality or drama programs, while one episode costs as much as an entire evening of broadcasts with the competitors?
Not sure.
It is also not certain (at least regarding the reality show), this is bad public news.
One thing is certain: at the end of a month in which Channel 14 became a leading player - they will still be talking about the left-wing media.
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Aviram Elad
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