Plumped lips, a smooth face and makeup done to perfection in one click.
This is the promise of beauty filters on social networks.
On TikTok, not a week goes by without a new tool for retouching the virtual appearance appearing.
In recent days, the galaxy of aesthetic artifices has grown with Bold Glamour.
The new beauty filter has already won over millions of Internet users.
The #BoldGlamour hashtag has nearly 250 million views on TikTok, with videos viewed over 4 million times.
The key to its success?
The illusion is undetectable.
"Previously, there were already beauty filters, but this one is much more successful
," said Thomas Rohmer, founding director of the Observatory of parenting and digital education (Open).
The filter uses artificial intelligence (AI) to stick as closely as possible to the canons of beauty conveyed by social networks.
No glitches or skipping makeup.
Simply…
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