"We must remind people that we have the right to be free": these are the simple and strong words of Paola Egonu in the video unveiled by Pomellato especially for March 8, International Women's Day.
The Italian volleyball player and icon of LGBT+ rights is one of the personalities chosen by the Italian jeweler to give their definition of the word freedom alongside actresses Jane Fonda and Joey King, Sabine Belli, CEO of Pomellato, and Nasim Eshqi, Iranian rock climbing champion and women's rights activist.
The latter recalls that the word freedom does not mean the same thing according to the continents: “I had to fight to become who I wanted to be”.
Jane Fonda, Pomellato ambassador for women and early activist, has participated since the launch of these videos in 2017. This year she is accompanied by Joey King, a young actress and film producer who campaigns for the power of women in the industry. the cinema.
In video, Pomellato celebrates women's fight for freedom
Helping women entrepreneurs
With its motto, “Caring for women since 1967”, the jeweler has been developing its #PomellatoForWomen campaigns for six years.
The brand accompanies women in their rights to freedom and helps entrepreneurs through various actions.
This year, these will be supplemented by the launch of a new charity campaign for the benefit of women victims of domestic violence, in partnership with the FreeForm organization of the Kering Foundation, which financially supports the victims.