“What you are going to like is already on TikTok”
, proclaims this advertisement which has been running on a loop since mid-February on television, in cinemas and on the internet.
We see a 30-year-old who, listening to TikTok users talk about their favorite books, goes back to reading and talks about it with his bus neighbors… This utopian brand campaign contrasts with the political pressure that is currently swooping down. on the business.
More than ever, the Chinese TikTok is in the hot seat in the United States as in Europe.
The European institutions have, one by one, banned the video application on the devices of their employees, citing security risks.
A senatorial commission of inquiry is opening in France, with a first hearing scheduled for March 13.
On the other side of the Atlantic, a bipartisan bill was presented to the Senate on Tuesday.
It would allow the Commerce Department to crack down on technologies that may pose systemic risk…
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