A trial and a wedding alternate in the latest plots of
Tierra amarga
, which broadcasts its final chapter this Friday, March 10, starting at 6:30 p.m., after almost two years of success on Antena 3. Its place will be taken by a series of a similar nature. ,
Original sin
, with which it has been sharing the grill in recent weeks and which inherits the challenge of continuing to fight for the audience against
Sálvame
(Telecinco) in a key time slot such as the evening, which has marked the great turnaround in audiences in recent years in favor of the Atresmedia chain.
Bitter Land
is a story set in Turkey in the 1970s and centered on a hidden love between Züleyha and Yılmaz.
They both decide to hide their identities to flee from a murder he committed to protect the young woman from a sexual assault.
Relocated to a rural part of the country, on a farm in Çukurova, they pretend to be brothers in their new life.
The series premiered with a moderate impact in the night time slot of Antena 3, on Sunday, July 4, 2021, just before reaching the network's afternoons.
Things have changed a lot in these almost two years in terms of audiences.
Its then brief 12.7% share of the screen meant that it was not a leader before the competition (the Survivors
debate
on Telecinco, 18.7%) or before its partner on the grid (the Turkish soap opera
My daughter
, 16.8%) .
In his evening jump, he took over the space that had been occupied until then by the contest
¡Ahora caigo!
: Monday to Friday at 5:30 p.m.
Just one month later, it already exceeded 1,300,000 viewers on several occasions and obtained shares ranging from 14% to 16%.
The improvement in the data obtained by the chain with the contest presented by Arturo Valls, which did not reach 8%, was evident.
And it was already able to beat
Sálvame
(Telecinco) for a few days, the unbeatable leader of that strip for more than a decade, a change in trend that has been maintained over time.
Its performance, similar to these initial data, has been higher than the average for the chain, which has remained between 13 and 14% in all these months, according to a report by the GECA consultancy based on Kantar data.
An image of 'Original Sin', the series that replaces 'Tierra amarga' on the Antena 3 grid.
Fiction has swept more than 30 countries with its four seasons and a total of 141 deliveries, which in Spain, broadcast from Monday to Friday, has lasted much longer by not broadcasting its entire chapters.
In fact, the latest broadcasts are lasting around 15 minutes.
From Atresmedia they explain that the arrival of Turkish fiction a few years ago on Spanish thematic channels, such as Nova and other channels, meant that the episodes of almost all of them have been cut up, as they last more than 200 minutes each.
It is a measure that also occurred with
Mujer
(Antena 3)
,
the first production of this genre that premiered on one of the big chains, and with its successors.
"It would be impossible to broadcast the entire episodes and a programming strategy is needed so that this type of series has a place on the grid," they comment from the communication group.
Original sin
joined the afternoons of Antena 3 in mid-February, forming a tandem with
Tierra amarga
and facing Telecinco's heart program.
For the moment, it is getting a reception similar to its predecessor and maintaining control in that slot for the Atresmedia channel, while La 1 bets on that time slot for the British historical series
Poldark
and the contest presented by Aitor Albizua
El codín de La 1
.
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