In the 2023 edition of
Expoagro, the most important agro-industrial exhibition in Argentina, John Deere displayed all its innovative power
in an impressive 9,800-square-meter covered space where visitors can participate in
immersive experiences and virtual reality
to learn in a friendly and simple way. technology for agriculture offered by the company.
John Deere prepared a covered space of 9,800 square meters.
Likewise, each of its
dealers has a special stand to comfortably receive customers and those interested in company news.
Chief among these is John Deere's fully interconnected system.
For her part, Luciana Mundani, the firm's Marketing Manager, explained: "We talked about all the stages of the production cycle and how all the sowing, spraying and harvesting information is integrated into our Operation Center application that helps the producer to have valuable information to optimize decision-making”.
Visitors will be able to consult and see all the news of the company.
The company is also
committed to the digital transformation that agriculture is undergoing
and that is why it
focuses on the Connected Solutions Center
that it provides through its dealers in more than seventeen points throughout the country, with a team of technicians and specialists who They help the client in their evolution in the new digital age.
Sustainability
is a central chapter for the company
, for this reason, on March 10, they will present the
campaign "For a greener Latin America"
which implies the commitment to support and collaborate in the construction of a better environment, generating a great positive social impact not only at the agricultural level but also throughout society.
John Deere also presented his campaign "For a greener Latin America."
Other
novelties that will soon arrive in Argentina
are those presented in February in the United States: on the one hand, a
spraying technology to reduce the use of phytosanitary products,
achieving
high productivity and, on the other, a
new electrification system.
John Deere at Expoagro.
In this sense, Mundani remarked: "The objective is that John Deere's technology helps producers to be more sustainable in their activity."
rural women
On the second day of the exhibition, coinciding with Women's Day, the company offered a reception and organized a
panel of seven women leaders in the sector
.
“John Deere is doing a lot of focus on diversity and inclusion, it is one of our work pillars.
In the company we see more and more integration of women in different sectors such as the factory, spare parts distribution center and the commercial area.
What we are looking for is complementarity, that each one contributes her vision to make decision-making richer through this complement between women and men, ”explained the company's Marketing manager.