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How much and how Italians talk about Artificial Intelligence online

2023-03-13T11:42:00.906Z


DataMediaHub analysis for ANSA (ANSA) According to a survey conducted by SWG at the end of January of this year, Italians appear almost divided in half on new technologies. In fact, according to the research institute, 51% of Italians are in favor of new technologies while 44% are partially against and 5% totally against. Among those who are partially against it reaches 54% for those between the ages of 45 and 54, and rises to 55% for


According to a survey conducted by SWG at the end of January of this year, Italians appear almost divided in half on new technologies.

In fact, according to the research institute, 51% of Italians are in favor of new technologies while 44% are partially against and 5% totally against.

Among those who are partially against it reaches 54% for those between the ages of 45 and 54, and rises to 55% for those in financial difficulty.

Yet, since the ChatGPT boom broke out, the chatbot prototype based on artificial intelligence and machine learning (machine learning) developed by OpenAI specialized in conversation with a human user, it seems that nothing else has been talked about.

And, according to available data, ChatGPT was the technology service that reached 100 million users fastest, in just two months.

To have a term of comparison, TikTok took about nine months from the global launch to reach the 100 million milestone, while Instagram took a good 2 and a half years.

The search for artificial intelligence returns, in Italian, 19.4 million results in 0.34 seconds.

And according to Google Google Trends, the popularity of online searches related to artificial intelligence over time has skyrocketed since November 2022.

To better understand the interest and feelings of Italians regarding artificial intelligence, ANSA and DataMediaHub analyzed online conversations (social media + online news + blogs and forums) in the last thirty days, from 11 February to 12 March this year.

In the period examined, there were more than 35,000 online citations relating to "artificial intelligence", by almost 11,000 unique authors, whose contents involved (with likes + reactions + comments and shares) just under 280,000 subjects.

The volume of conversations generated a potential reach, the so-called "opportunity to be seen" (i.e. the opportunity they theoretically had on the basis of these volumes of conversations to be exposed to content relating to the flood), 41,

We reasonably estimate the effective reach at 2.1 billion impressions, of actual views of content related to the topic in question.

Online conversations with a clear majority positive connotation as regards sentiment, the share of emotions and, indeed, feelings contained in online verbalizations.

The marginal share of negativity focuses on the possibility that malicious actors use artificial intelligence systems to create photographs and texts that make them more believable, on the risk that this will cause further job losses, and on other potential risks for privacy and security.

It must be said that the volume of conversations and the number of subjects involved in these, reported above, is far lower than that emerging from our other analyzes on distinct, more "popular" topics.

And in fact the subjects most involved are specialists, managers, journalists and entrepreneurs.

In conclusion, in short, it seems that the theme is mainly the prerogative of insiders while the mass of people still appears to be little involved in this regard.

Whether this happens out of superficiality or out of fear of a topic considered difficult, specialized, for most it is of little importance.

However, this is an error.

In fact, as Avvenire reported a few days ago, to get an idea (albeit not exhaustive) of how much and in how many fields the so-called Artificial Intelligence is already being used, a visit to a website called Futurepedia is enough.

In fact it is an archive, updated daily, which has already collected 1,239 applications, divided into 50 categories.

All with a further division between new, popular and verified.

AI is already well present in our lives.

Better to really understand its advantages and disadvantages, and impose clear rules on the use of this technology before being overwhelmed instead.

Social Artificial Intelligence

Source: ansa

All news articles on 2023-03-13

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