» Discover our Franchise Special Edition n°8
Personal services, catering, food trade, business consulting… A look at ten young networks.
1. Services for caregivers: Albert and Clotilde
At 62, Stéphane Biron, orthopaedist, realized the enormous needs of family caregivers.
"They are more than 11 million today and this will concern a quarter of the population by 2030"
, he estimates.
To help them, he created with his daughter and a friend the company Albert et Clotilde, which he develops under a brand license.
“The concept is based on two pillars
,” he explains.
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On the one hand, medical logistics at home, with the provision of the necessary equipment.
On the other hand, care management services.
After a first trial in La Roche-sur-Yon (Vendée), three agencies opened in Arcachon (Gironde), Toulouse (Haute-Garonne) and Lille (Nord).
Licensees must have a reception point accessible to the disabled and a storage room and employ a qualified nurse and a logistician.
Overall investment: €80,000
2. Fast food: Les Burgers de Lucien
It's a family story: Murielle and Marc Heullant, founders in 2004 of the Kiosque à pizzas, created in 2022 with their children and their spouses, Laure and Arnaud and Jérémy and Laurie, Les Burgers de Lucien.
This 14 m2 turnkey kiosk is located in busy areas to sell burgers to take away.
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“We work with local producers
,” emphasizes Arnaud Nivaggioli.
With three kiosks in its own right and three under concession, the brand expects around twenty openings in 2023. Here, there is no entrance fee or royalty.
The only commitment: to order the brand's ingredients and highlight local products.
Overall investment: €150,000
3. Cleaning services: La Compagnie des lavandières
The latest addition to the OuiCare personal services group, La Compagnie des lavandières provides cleaning, ironing and meal assistance services for individuals.
“There is a strong demand but which is caught up in undeclared work for 40% to 45% of the services”
, notes Lionel Strasbach, delegate director of the network.
After having studied all the brakes of this activity, for the customers, the speakers or the agencies, La Compagnie des lavandières works with full-time permanent workers and a "liberating organization" which gives them greater autonomy. the experience of its 14 branches, the network moved to franchising in 2022 with a first branch in Caen (Calvados).
Ten are planned for the second half of 2023, and 200 to 300 by 2030.
Total investment: 40,000 to 50,000 €
4. Frozen: Ecomiam
Picard favors the sale of ready meals in urban centres.
For its part, in stores located on the outskirts, Écomiam relies on unprocessed and French frozen foods, with an indication of the name of the producer.
The company, founded by Daniel Sauvaget in Brest (Finistère), also plays on transparency on its margins and packaging reduced to the strict minimum.
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The family business is now a network of 69 points of sale, including five own stores and 36 affiliates, mainly on the Atlantic coast.
“Not having the means of the big brands in terms of communication,
he explains,
we have been recruiting affiliates since 2020.
They are real merchants who can make a difference and provide an experience for customers.”
The strengths of the brand?
Efficient customer relationship management with a base of 230,000 loyalty cards.
Overall investment: €250,000
5. Bedding: the Senso House
In 2010, near Lyon, Fabien and Gérard Bully embarked on the manufacture of quality mattresses and box springs "made in France".
With the pursuit of the same objective: to sell in a short circuit.
With four branches, father and son want their future affiliates to benefit from their manufacturing and sales experience.
“We chose the affiliate commission to limit the investments of our affiliates and that they do not have to manage the stock and the delivery
, explains Fabien Bully.
We want them to have a positive result by the end of the first year.”
Maison Senso will set up on the outskirts of towns with more than 40,000 inhabitants.
"Within three years, we want to open 20 affiliated stores."
Investment: from 70,000 to 120,000 €
6. Quebec restaurant: Poutinebros
In 2014, on returning from a trip to Montreal, where their brother Benjamin lives, Nicolas and Camille Gaudin discovered poutine, a Quebec dish made up of fries and cheese topped with a brown sauce.
Back in France, they opened a first Poutinebros restaurant in Rennes (Ille-et-Vilaine), then two others in the Paris region and in Angers (Maine-et-Loire).
Two franchises followed: Brest (Finistère) in October 2022 and Tours (Indre-et-Loire) in January 2023. The network is targeting
“large restaurants in the city center with a minimum of 50 seats”
, indicates Nicolas Gaudin.
The brand also offers burgers.
Overall investment: €300,000
7. Games: Quiz room
Immersive quiz rooms in a TV set setting for question-and-answer games and blind tests.
This is the Quiz Room formula.
Launched as a franchise in June 2021, the network had started in Paris, crossroads of the Odéon, in September 2019. The brand was deployed in the form of partnerships.
“Very quickly, we had the opportunity to develop with an excellent operational team that operated several franchised leisure activities,”
explains Tristan Quélin, co-founder of Quiz Room.
But we quickly switched to the franchise model.”
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The network, which is also the role of purchasing center for gaming room equipment, now has 5 branches and 28 franchises in large and medium-sized cities, within high-traffic multi-activity centers.
To become a franchisee,
“you have to know how to keep a place and welcome customers.
The model is quite simple to manage”
, specifies Tristan Quélin.
Overall investment: 200,000 to 250,000 €
8. Ecology: Rainéa
For fifteen years, Gildas Guilloux has specialized in the sanitation, recovery and recovery of rainwater.
“Our main activity, individual sanitation, represents 90% of our turnover,
explains Gildas Guilloux.
As the connection of individuals to a wastewater treatment system is an obligation, it is the only activity, in the building sector, which is constrained.
You should know that 20% of the population is affected by non-collective sanitation and that 50% of the stock is non-compliant.
This is a real opportunity.”
In December 2021, Gildas Guilloux developed the concept in concession: the network opened six branches in 2022 and plans nine openings this year.
As a referencing centre, Rainéa has signed framework agreements so that its dealers benefit from preferential rates with suppliers.
“Needing neither a keynote nor heavy investment,
adds Gildas Guilloux,
dealers can achieve a turnover of around 500,000 euros from the second year and 750,000 euros the third. , with comfortable margins.”
Overall investment: €35,000
9. Consulting and training: Yodea
Both an organizational consulting firm and a training organization for companies and industry professions, Yodea Skills and Performance wants to duplicate its economic model.
Created in 2017 by two engineers from the Lille region, the firm is launching a national network of franchisees and aims to recruit four in 2023 in exclusive areas of activity, first in Hauts-de-France, to reach a network of 20 to 30 franchisees in France over the next five years.
Read the dossierFranchise: how does it work?
“Our future franchisees must have significant and operational experience in the industry sector. They will be both consultants and trainers. These are two very complementary activities”
, specifies Olivier Oplines, co-founder of the network.
Franchisees benefit from tools such as a range of services - from the qualification of customer needs to activity monitoring - and turnkey training modules.
Overall investment: €25,000
10. Beauty and Wellness: Yumi Studio
A design and cozy decor for trendy and premium treatments.
Created in 2021, Yumi Studio is based on the cosmetic products of the Yumi brand created in 2016 by Richard and Laurence Roullier, from the world of cosmetics for thirty years.
While franchisees offer the entire range for sale, their core business remains the provision of services by appointment.
“We are targeting commercial business parks and main roads in towns of 50,000 to 70,000 inhabitants
,” says Marlène Bourg, development manager.
Yumi Studio, franchised since 2021, near Saint-Étienne (Loire) and Divonne-les-Bains (Ain), plans to open in 2023 in Tours, Lyon, Pau, Arcachon and Paris.
A salon can reach a turnover of 240,000 euros after three years.
Overall investment: €190,000
