Brand Studio for Carpano
From March 20 to 26
there will be
an uninterrupted week of festivities in more than 50 bars in the
Carpano District of Buenos Aires, Rosario, Córdoba and Mendoza.
The celebration will feature tapas, Happy hours, live music, art and many more surprises!
In the Carpano District, there will be different activities, artistic interventions, tapas, music and much more
Argentina is the country in the region where the consumption of vermouth is most deeply rooted
.
A tradition inherited from the first immigrants who arrived at the port of Buenos Aires.
And although vermouth has always been present in the bars and houses of the country, in recent years,
the new generations have revived the custom of the aperitif and adopted it as their own.
Carpano proposes to celebrate a drink that the new generations adopted as their own
Vermouth was born as a wine fortified with herbs and although there are records of this type of drink from the time of Hippocrates, the first modern vermouth was born in Torino, Italy in 1786 by Antonio Benedetto Carpano.
To pay tribute to it,
March 21 is celebrated as International Vermouth Day
and Carpano being the creator of the category, the Italian brand proposes
a week with music, tapas, artistic interventions, gastronomic pairing proposals, Happy hours and festivities
to celebrate this popular drink.
On this occasion, the star of Vermouth Week will be
the Carpano Originale
, a refreshing, aromatic and very easy to prepare cocktail: 70% Carpano rosso, 30% Soda, lots of ice and an olive to decorate.
Argentina is one of the countries in the region where the vermouth tradition is most deeply rooted
Vermouth Week Activities in the Carpano District
From March 20 to 26, the Carpano District,
present in the main cities of the country, will be the
setting for the 2nd Edition of Vermouth Week.
Every day there will be several events distributed in more than 50 bars belonging to the Carpano District, in its different locations:
Buenos Aires, Rosario, Córdoba and Mendoza
.
To celebrate, the idea is to enjoy musical bands and other artistic activities;
but the brand also proposes
exclusive pairings with the best gastronomic proposals
to accompany the Carpano vermouth.
For a week, events every day in the more than 50 bars of the Carpano District
In
Buenos Aires
, some of the places that will be part of the circuit are
Chui, Cacho Rotiseria, Tomate, Vecindá, Mareo Sushi, Sofá un Bar, Alegra, Felino, La Verita, Sans, Lele del Río, Masaii, and Tigre Morado, among many others.
As there are different activities in each of these places, it is best to check the agenda of Carpano's Vermouth Week on their social networks.
In
Mendoza
there will be activities in the new and celebrated La Gloria Cantina as well as in Victorina Coria;
The Central vermutería, Mansalva, Brussels, El Bosco and the closing will be at Sunsets Viamonte.
For its part,
Córdoba
will also have a great presence at Vermut Week in Cobler;
Vermuteria 1786, 5 elements, Camelia, Marble, Los Arozas, Croque Madame and Pan Plano, among other places.
While in
Rosario
several more are added, such as Davis, Mapu, Sunderland, Flora, Los Jardines, Pichincha District, They call me Calle, Gorostiaga Complex, Deck del Náutico, El Pericón, Cuervo Blanco and Olivia.
In Buenos Aires, Cördoba, Rosario and Mendoza Carpano awaits you.
Do not miss it
To know the complete list and find out about all the activities
, bars and restaurants participating in the 2nd Edition of Vermouth Week by Carpano, go to IG @carpanoarg