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Beverly Sonego, the new star of vintage luxury


PORTRAIT – At the head of Monogram, a flourishing digital company dedicated to second-hand luxury, the Parisian has just inaugurated her first store close to the Arc de Triomphe.

Listening to him, everything seemed to predestine Beverly Sonego to undertake in fashion.

First, parents who were passionate about second-hand goods, household linen merchants, who

“have developed (his) business sense and (his) desire to be financially independent as soon as possible”


Then, a passion for clothing, despite a

“sporty nerd”

mother who considers the subject to be futile.

“I was immediately drawn to luxury

,” explains the sprightly 30-something who, with the pay from her first summer job, bought herself a pair of Prada boots.

However, the young woman makes a detour and first turns to song.

In 2006, with her baccalaureate in hand, she took part in the telecrochet



, the same year as a certain Christophe Willem.

Despite an honorable career and an album co-signed by Benjamin Biolay and André Manoukian - which will never see the light of day - Beverly turns her back on the music industry to indulge in her other love: the resale of articles...

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Source: lefigaro

All news articles on 2023-03-20

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