Appointed in October 2013 at the head of the Moschino collections, the troublemaker Jeremy Scott will not have the opportunity to blow out his ten candles, since he has just announced his departure in a press release.
“
The last ten years at Moschino have been a wonderful celebration of creativity and imagination
,” he says.
I am very proud of the legacy I leave behind.
I would like to thank Massimo Ferretti for the honor he has given me to lead this emblematic house.
I would also like to thank all my fans around the world who have celebrated me, my collections and my vision, because without you none of this would be possible.
»
Throughout his decade at the head of the Italian brand owned by Aeffe, this Kansas City native, who had made a name for himself thanks to his happening-style shows for his own brand and his fruitful collaboration with Adidas, focused on to mix "
culture from above
" and "
culture from below
" (in the sense of the American historian Lawrence Levine), borrowing as much from SpongeBob SquarePants, Barbie and McDonalds as from the Florentine Bonfire of the Vanities of the 15th century .
An extravagant approach echoing that of the founder, Franco Moschino, who has always approached fashion with humor and irony.
In 2017, Scott had, like him in his time, presented a "Trash Chic" collection, diverting garbage bags and cardboard boxes to make coats,
Moschino Gorunway Fall 2017 show
But in recent years, Scott's fashion has become more and more "Camp" over the top, becoming more ironic and dramatic - like the chandelier dress, made for Katy Perry at the Met Gala in 2019 , which has become emblematic of its Moschino.
And if his shows were always spectacular, he seemed to have lost some of the commercial sense that had long characterized him, falling more and more into the domain of stage costume... So much so that a good number of silhouettes in his shows were even more sold in the brand's boutiques - such as the spectacular buoy dresses presented in September.
This did not prevent him from creating a community of devoted fans - last June, for his men's show, Cyril Kina, a Congolese living in France, for example, traveled to Milan to meet his favorite designer. and give him a framed photo of the two of them together.
A sign of the public's attachment to the “
people's designer
”, as he liked to call himself.
The Moschino chandelier dress of Katy Perry, at the Met Gala 2019 Moschino
For the moment, Aeffe, owner of the label, has not revealed anything about his intentions for his replacement.
And, for his part, Scott has not yet announced what his future would be like.
But at 47, the hour of retirement has not yet come.
“
As I close this chapter, I am very excited.
I can't wait to share with you everything I have planned for the future!
“, he added on his Instagram account.
