“The Seiko woman, she is in front of you! From the outset, Isabelle
“The Seiko woman, she is in front of you!
From the outset, Isabelle
Couturet sets the tone.
A woman of her time, she is also the head of Seiko, the prestigious Japanese watchmaking house which, since 1881, has been designing watches in its factories that have become synonymous with sleek aesthetics and skilful precision.
Flamboyant hair, assured gaze, unfailing elegance: the French woman with a stunning CV has taken up the torch of a house of excellence since 2019, which wishes to (re)give women their rightful place in watchmaking.
“Granted, you won't find many female leaders in this industry, but we need more!
Women have another approach, another look at these beautiful objects.
That of a watch which, even for women, must be a feat of watchmaking perfection, just like those designed for men.
“Women also have the right to exceptional watches
,” agrees the president with conviction.
In short, a jewel of know-how, manufactured according to the same rules of the art as the male models and which, much more than an ephemeral fashion accessory, must embody all the audacity and character of the woman who wears it. on his wrist.
In the office of the president of Seiko, Isabelle Couturet, one of the few women to run a watchmaking house.
The precious moments
This is at least the whole spirit that guided the creation of Presage Cocktail Time, the first line of exclusively feminine mechanical watches from Seiko, inspired by Presage, its flagship model.
“These are elegant models, but they are not fragile.
These watches have the emblematic robustness of our manufactures”
, underlines Isabelle Couturet.
Subtly tinted inlaid dials, fine diamonds encrusted on the hours, iconic domed glass and refined metal bracelet: the three models are distinguished by a vintage inflection design that is resolutely in tune with the times.
Equipped with a 30mm case, the Presage Cocktail Time can be worn both to enhance an everyday outfit and to sublimate an evening outfit, like a piece of jewelery that one wears without ostentation.
“As in its origins, the watch is once again becoming an intimate object, which can only be revealed with subtlety
,” comments Isabelle Couturet, who confides that she wanted a watch that conveyed emotions.
“At Seiko, we wanted it to be linked to a moment in life
,” she adds.
The art of transmission
Embodying centuries-old know-how, but also a beauty and a typically Japanese sense of finesse, the Seiko watch is a symbol of precious moments and bonds, those that we wish to be able to keep forever. closer to yourself.
In fact, the Presage Cocktail Time stands out as the watch that will be passed down from generation to generation, from woman to woman, from mother to daughter, with the values of heritage and timelessness at the heart of its manufacture more than ever at the agenda.
"It's the ideal gift for a graduation or an exceptional event because you can really keep it all your life",
remarks Isabelle Couturet who, between two questions, confides to us that even her own daughter
her Seiko .
“It's simple, I can't get it back,”
she jokes, highlighting young girls' renewed interest in precious watches with a vintage spirit.
Or when the new generation becomes, almost in spite of itself, guardian of a time it has not known.
Presage Cocktail Time, a timeless collection passed down from generation to generation.