Brand Studio for Chevrolet
After three exciting days and more than 300,000 attendees who passed through the San Isidro racetrack,
a new edition of Lollapalooza, the most important music festival in Latin America, ended
.
And for the seventh consecutive year,
Chevrolet was part of the party
with its own space that became a meeting point for the public looking to relax and recharge energy among their favorite bands.
Chevrolet designed an immersive space.
“We are very happy to be part of this iconic music festival in Argentina again, and we are excited to be able to provide unique experiences for each of those who come together physically or through the digital space at LollaAR.
Our mission is to be present to generate memorable moments, where creativity, innovation and technology predominate”, stated María Celeste Visca, Marketing Manager of General Motors of Argentina.
Chevrolet designed an immersive space
, with lounge chairs to rest;
shelter from the sun, which during the first two days was strong, and with a place to eat, have a drink and connect to Wi-Fi to share the best videos of Lollapalooza.
From the beginning, thousands of people went through the Chevrolet space to plug their cell phones into one of the charging stations installed at the communal tables.
In addition,
on display were their Onix and Tracker models
with a video mapping in one of the vehicles that functioned as a photo opportunity for visitors.
Attendees were able to rest and recharge their cell phones.
Since its launch,
Chevrolet Tracker has become the new benchmark for SUVs in its segment
, with unprecedented equipment and technologies for its category.
In just a couple of months, the production of the Chevrolet Tracker at the GM plant in Alvear, province of Santa Fe reached 10,000 units and with this the regional exports that the company carries out were expanded.
Chevrolet Tracker.
On the other hand, the
Chevrolet Onix
is already an undisputed benchmark in the segment due to its technological innovations, safety equipment, comfort and the great energy efficiency of the new generation of Chevrolet engines.
Chevrolet Onyx.
Chevrolet shared the handle of Lollapalooza and celebrated with its visitors the best recitals that took place during the three days of this festival that has already become a must for lovers of good music.
