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The Xbox mobile store that will compete with Apple and Google is closer than ever - voila! The gaming channel


Microsoft is preparing for the day when they will compete with the giants that dominate the digital application market, and there is even a guess as to when this will happen

Xbox Remote Play (photo: official website, Xbox)

Microsoft does not hide its plans for the future, and it wants to establish a mobile store that will compete with Apple and Google.

Recently, Phil Spencer, the CEO of Xbox, addressed the issue during an interview with the Financial Times website and noted that Microsoft is already preparing for the launch day of this new platform, and even has an estimated window of time for when it will happen. Spencer explained that Microsoft is waiting for the day when the new Digital Markets Act is

approved , the same law that was proposed about two years ago and has already been approved by all European regulators: the Parliament and the Council of the European Union. It is expected to enter into force as early as May of this year. Once this happens, it will allow

Microsoft to establish its competing store, and will require Apple and Google to allow users to install applications And play through an external party, and not through the App Store or Google Play.In this case, in a store that Microsoft plans to open, or any future competitor that will emerge.

Google and Apple will have less than a year to make changes to their platforms and devices in accordance with the law.

Spencer believes that they will try to delay these changes until the last minute, on March 6, 2024 - which is the date when they aim to launch the Xbox mobile store: "We want to be in a position to offer our exclusive content and third-party content to every possible screen and to everyone who wants to play ".

"Currently we cannot do this on mobile devices, but we are trying to aim for this goal as soon as possible and develop for more devices," Spencer explained.

Microsoft very much hopes that the regulators will approve the purchase of Activision-Blizzard-King, because it is a very essential key part in the realization of its plans.

Spencer noted that Xbox plans to build on Activision-Blizzard-King's mobile player base and thus effectively attract them to their platform.

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Source: walla

All news articles on 2023-03-20

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