Better regulating the profession of influencer, such is the objective of
Magali Berdah
who has just launched the Federation of influencers and content creators.
Is this a way for the columnist of "
TPMP People"
to redeem herself after mistakes made in the past with her agency Shauna Events?
“
No, I have nothing to be forgiven for, I did the best I could,
she explains this Tuesday on the set of “Buzz TV”.
I simply ask for regulation of this profession which is quite vague despite the consumer code.
We have to fix the flaws
, ”she urges.
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Magali Berdah continues by presenting the rules she would like to put in place: “
Already, you have to call an influencer, an influencer.
We must train and alert them to suspected fraud.
There are a lot of whistleblowers on the ground who are very competent.
We must also sanction influencers who do not respect these rules.
Today, anyone can be an influencer without any knowledge of the consumer code.
Many want to learn, some are not ready and, those, you have to write them off
, ”she lists.
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Does she have any regrets today?
“
I sold my company in 2018. From that date, I no longer held the reins of the company
(but remain an employee, Ed.
), so the decisions, I did not make them.
As far as I'm concerned, it was between 2016 and 2017 and I only had one problem at that time that I had completely assumed.
We had reimbursed people ourselves
,” she says.
"
The buyers of the company have done the best they could,
" she adds, adding that they accept a drop in turnover from Shauna Events to stem the scourge of dropshipping.
"
We refuse to work with certain websites
,” she says.
“
We are not afraid to reduce a turnover so that this work is clean and that the company lasts in the long term.
»
“I am treated worse than a criminal
”
Magali Berdah at “Buzz TV” on March 21, 2023
During this interview, Magali Berdah also returned to the media lynching of which she was the victim on social networks, in particular after Booba's position.
She also denounces a relentlessness on the part of the
Parisian
.
"
I had articles to load every week
," she recalls.
Other influencers around the world aren't so burdened as they make the same mistakes.
In the United States, one of the Kardashian sisters was fined but she did not become the country's public enemy number 1.
I am treated worse than a criminal
,” she laments.
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Difficult today to return to a normal life.
"
Last Thursday, my car was again massacred
," she reveals.
“The pirates”, as I call them, went after my car and broke all the windows and doors.
They also broke down my office door three times in half a month
,” she tells us again.
Booba, however, announced on March 18 that he was "
retiring
" from this war.
"
I don't believe in anything from him anymore.
(...) I expect nothing from this person, I only expect justice.
An investigation is underway.
There were several arrests, I think he was summoned
, ”she says again.