A young Sandro, defiant, looks at you holding two pistols.
The Sodas from the beginning show off his weird new hairstyles for the camera.
Jorge Cafrune advances next to a road (he would die like this, run over on a road) like a gaucho from inland.
Charly, a Sui Generis model, winks at the camera...
A
young
Serrat , in one of his presentations in Argentina.
Rafaella Carra, idem.
Michael Jackson, pure lamé, that night -October 1993- in River, on tour in which he flew off the stage.
And, a classic of classics, undoubtedly his greatest hit,
the photo
is that brotherly kiss from the Pole to Maestro Osvaldo Pugliese, fetish/amulet of the tango environment and musical surroundings: it brings luck.
Antonio Massa in the retrospective of his work, which can be seen until March 26 at the Photogallery of the Teatro San Martín.
Photo Telam
Behind each of these images
was, is and will be Antonio Massa.
Professional photographer.
60 years of career.
Employed by CBS (currently Sony), he was in charge of portraying the label's artists, that is, the greats of Argentine popular music (regardless of genres, for him he posed rock, tango and folklore).
Photos that would illustrate the cover of their next long play (under 30,
googling
) or promote a release on the pages of newspapers and magazines.
Reversing León then, Antonio Massa, the musicians' photographer, did not play with everyone:
Massa took everyone out.
"It's that I was lucky to catch the singers when they were just starting out," explains this reporter who, just a few days ago, was honored in Spain, at the Conexión Buenos Aires-Madrid exhibition, sponsored by
the
magazine
Ñ
.
“And of course, when they start they are more open.
You can ask them to do things that are more difficult later”.
For a few more days,
until March 26, at the Photogallery of the San Martín Theater (Av. Corrientes 1530), you can enjoy the best of his work in the
Antonio Massa exhibition: a photography worker.
And while it is true -as that axiom that still persists in newsrooms says- that "a good photo cannot be explained, it speaks for itself", it is also true that there is not much left to enjoy them in the San Martín, and what better , then, that the father of the creatures let us spy, I remember through, the
back
of this selection.
Come in, see (and read...)
Osvaldo Pugliese & Roberto Goyeneche
Osvaldo Pugliese and the Polish Goyeneche.
Photo studiomassa
"It was an appointment that was made in the old Molino de Rivadavia and callao, because Pugliese and Goyeneche were going to act together," he evokes for
Clarín
Massa from Madrid.
"Then the contract was signed there and later I suggested to Pugliese if we could go out to take some photos walking through the Congress. They both agreed and at one point I told Goyeneche: 'Give him a handshake, kiss the Master ' And that's how the photo came about."
soda Stereo
Soda Stereo.
© Antonio Massa
"The recording label - at that time I worked at CBS, today Sony - and they send me to a group that had just recorded and had to take photographs to deliver to the media, to make them known and support the dissemination of their first album. At that time I had just opened my studio on Corrientes street, so it was the first group I put out in my new studio. Macanudos the kids! The session will have lasted an hour and a half, two hours".
Sandro
Sandro.
Photo: estudiomassa
"We had an affinity with Sandro over many years, of suggesting things to make notes. Then things would happen to him, like a friend had sold him a collection of weapons... So one day he told me 'come to house that I have, I have some weapons.' I went to Banfield, just, and he ended up posing that way."
rafaella carra
Rafaella Carra.
Photo: studiomassa
"The problem with foreign artists is that you don't get as close as local artists. Then Rafaella Carra arrived, who came with a very successful precedent in Italy and in Europe, I took the photos of her upon arrival, I took the photos of her in an
interview
he did there, in Ezeiza. But the one I like the most is his presentation at Luna Park".
Astor Piazzolla
Astor Piazzolla.
Photo: estudiomassa
"With Astor Piazzolla they commissioned me a note -I don't remember if for
Radiolandia
or
Antena
, two very famous entertainment magazines at that time-, the point is that there was a section where a famous person recommended his favorite menu.
"In other words, the artist had to be in the kitchen cooking at his house. We did it, but I took the opportunity to have a little more material, so I asked Astor for one on the piano, because we always saw him with a bellows; it seemed to me more original".
Joan Manuel Serrat
Joan Manuel Serrat, Photo: estudiomassa
"Well, the usual thing again with foreign artists: Serrat arrives... it wasn't the first time, Pipo Mancera had already brought him. But he comes back for some concerts and there, live, one has to have a bit of luck too.
"You look for the best angle, especially so that the microphone doesn't dirty your photo, and if it seems that the artist is looking at you, then something like this comes out. In those days, when you had to develop in the laboratory and then copy You
just
discovered
the photo there, in that dim light".
MICHAEL JACKSON
michael jackson.
Photo: estudiomassa
"Well, with Michael Jackson the limitations were a little more severe... not severe, but more controlled. Very little could be done: the walk from the plane landing to the Ezeiza hall and then the performance, not much else Later, in acting, I was able to get this clean angle, almost from the front, and I was able to provide the company with very good material, under the circumstances, logically."
Jorge Cafrune
Jorge Cafrune.
Photo: estudiomassa
"I have known Jorge Cafrune well since his beginnings, when he started recording. At that time he still did not wear the typical gaucho clothes; later, with the passing of time and successes, Cafrune truly became a gaucho. That's how I was able to take photos in his field, which was in Los Cardales, Buenos Aires province".
charly garcia
Charlie Garcia.
Photo: estudiomassa
"I did this one by Charly in the center, on Suipacha street. Charly was not yet the well-known Charly García, he had just started recording with Sui Géneris. Then they called me from the label to take photos of him and we agreed to meet in a square, he arrived smiling, relaxed, and gave me some complicit gestures like this".
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