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Nicolas Gerlier: “It is technically impossible that you have already smelled our perfumes”


INTERVIEW - The creator of eco-responsible make-up La Bouche Rouge wants to change the reflexes of the perfume industry with five truly original fragrances made from upcycled raw materials.

Nicolas Gerlier has an obsession: to offer beautiful and desirable responsible products, with minimal impact on the environment.

Instead of "green beauty" (clean for oneself), he also prefers "blue beauty" (also clean for the planet) and his brand La Bouche Rouge has participated, since its creation, in changes in consumption patterns such as to those of production and distribution, in particular by limiting the use of plastic.

Read alsoFrance takes up the battle for plastic recycling

After its refillable lipsticks, launched in 2017, in beautiful leather cases followed by a range for the complexion and an astonishing mascara serum in a glass bottle, this time it attacks the universe fragrances.

Inspired by Frédéric Malle and his work as a perfume editor, he gave carte blanche to five perfume artists (Dora Baghriche, Alexandra Monet, Alexis Grugeon, Coralie Spicher, Nicolas Bonneville) with the exception of one constraint: introducing at least 30% upcycled raw materials in their creations...

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Source: lefigaro

All news articles on 2023-03-21

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