It is one of the iconic images of our era.
Mr. Burns, one of the most charismatic and ruthless characters in
The Simpsons
, dressed in jeans, a T-shirt and a purple hat: the packaging is young but behind it is only an uncomfortable nonagenarian pretending to be what he is not.
When the Administrations approach the world of video games (an area that has almost always developed from entrepreneurship or private business) they resemble that image of Mr. Burns.
It is not a free comparison.
The deputy mayor of Madrid, Begoña Villacís, used it two weeks ago when she presented the Madrid in Game entrepreneurship program to the media.
There, 30 viable and sustainable eSports, videogames and new technology projects were announced, ready to be put into operation from the unbeatable project headquarters, in Alto de Extremadura.
It is, and this is soon said, the largest gaming
cluster
in Europe today.
In Madrid in Game there are companies of all kinds.
Five entrepreneurs presented their projects.
Íñigo Martín Calero presented his platform to create communities around content creators.
Yulia Tru talked about her tool to measure facial reactions.
Carlos García spoke about his company, which designs
anime
-themed
free to play
RPG games .
Ignacio Matarranz announced courses with the Camilo José Cela University for all professions in the eSports sector (from coach to professional player).
Belén Gómez showed his application to evaluate professional profiles in the
Choose Your Own Adventure
style .
Videogames stimulate creativity, culture and art, and are the company of the future”
begona villacis
Video games "stimulate creativity, stimulate culture and art, and are the company of the future."
Those were the words of Villacís.
He failed to add that, in addition (and perhaps above all), they grow.
Not so long ago we talked about development companies in Barcelona and Catalonia.
Today it's time to talk about Madrid.
Recently, in Navarra, we talked about something similar: a meeting point for those who have a project but don't know how to find financing.
Initiatives like this arise every day.
From the private sphere but, increasingly, with the help of the Administrations.
It is not the only news about video games and the digital world that has appeared recently.
The French association Capital Games announced last Thursday the first edition of Games Made in Europe, a major digital event for video game talent on the continent.
It will be held from May 25 to 28 and will consist of four days full of live broadcasts, offers to download games, conferences or master classes live on Twitch.
Professional video game associations from all over Europe are involved, and the intention is for them to compete: to create a kind of
Eurovision
of video games.
You have to be vigilant.
We already said it once:
Eppur si muove
.
They may go under the radar, the mainstream media may not pay enough attention to these initiatives, but the world of video games is, step by step, cementing a whole network of events, activities and incubators that will form the basis of the culture of the coming years.
It happened with series, social networks, cryptocurrencies,
influencers
: phenomena that developed without making noise until suddenly one day they took over the world.
With video games, and with everything that surrounds them, the same thing happens and on a larger scale if possible: you don't know it, but you're about to find out.
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