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After rebranding and a successful marketing language: record profits for Dynamics - voila! Marketing and digital


A jump of 600% in just two years, a net profit of NIS 42 million. How did Dynamics become such a prominent player in the market?

The branding works hard.

Dynamika CEO Eli Addi (in the center) with Eli Finish and Shimi Tabori (Photo: Micah Lobton)

Dynamika registers a net profit of NIS 42 million: the published reports reflect a growth of 600% in the last two years, alongside an increase in revenues and in all parameters.

The company continues to grow at a rapid rate in revenue, due to significant moves such as: rebranding, refreshing advertising language, establishment of branches with an innovative concept, an e-commerce website that leads in the category and a unique repair service with a technician who comes to the house.

Eli Eddi: "During 2022 we continued the accelerated growth trend of the last few years, we launched a new advertising language, along with continued growth in digital and the expansion of the store network with the opening of branches with an innovative concept. We led the launches of Apple and Samsung in Israel, with the most profitable offer for the customer. Our focus in the mobile category has been proven as the right thing".

Targeting as an engine for growth: the fastest growing brand in digital searches

Dynamika has remained focused over the past few years and strengthened its foundations by creating a significant lead in the smartphone category, with a wide deployment, a leading ecommerce site in the category with day-to-day deliveries, and the fastest growing brand in the category in the last 3 years.

Earlier this year, Dynamika announced the opening of 8 branches across the country with an investment of NIS 4 million.

We continue to open branches.

Dynamics (Photo: Public Relations)

The opening of the branches is carried out alongside the online trade website that it owns, which registers double-digit growth every year.

Some branches include laboratories with on-site repair.

The deployment of Dynamika all over the country, along with the online trade site, allow the consumer to meet Dynamika in a place that is convenient for him: on the Internet, or in a place close to his home, and to receive service all over the country, with the expertise of Dynamika, the attractive prices and the fast deliveries.

With Eli Finish and Shimi Tabori: The Dynamika campaign

And what's next?

Eli Eddi (Photo: Rami Zarnagar)

In recent months, Dinamika has taken the topic of the presenter a few steps forward: Eli Finish, who gave Dinamika's commercials the unique tone when he did the narration for the past two years, has also become the face of the brand, alongside Shimi Tabori, who returned to prime time every evening, together with Dinamika and in combination with the Yingel mentioned and loved by Dynamika who became one of the best known and loved in Israel.

This is the biggest campaign in its history that is accompanied by new branding, under the message "You said mobile, you said dynamics!".

The new marketing strategy, with a total investment of millions of shekels, is reflected in the media language and also in the rebranding in the branches and digitally.

  • Marketing and digital

  • Entrepreneurship


  • dynamics

Source: walla

All news articles on 2023-03-22

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