A wind of change is blowing in the laces of Laure de Sagazan, a safe bet for lovers of the bohemian allure since 2011. In a decade, times have changed and so have the aspirations of brides.
“Our client is more and more fashionable,” notes Laure de Sagazan.
Located in the tenth arrondissement of Paris, her workshop makes bridal outfits that have quickly found their audience, thanks to a clever mix of classic codes and a quest for romanticism.
Desires that have evolved, even in the ranks of brand aficionados.
The 2023 collection of Laure de Sagazan wedding dresses
In images, in pictures
See the slideshow20 photos
See the slideshow20 photos
“More liberated, the bride is looking for assertive silhouettes, far from the young girls in bloom who were popular a few years ago,” continues the designer.
And fits in its own way with the sexy trend that is rampant in the wedding dress market, formerly shaped by traditional and religious codes: "The bride claims her femininity, wants to put her body forward, and see it less lost in somewhat bulky shapes,” analyzes Laure de Sagazan.
Which naturally pushes the Parisian designer to reshape the codes of her signature style.
In video, the first images of the wedding of Princess Iman of Jordan:
Make lace... and sequins
What then becomes of this instantly recognizable dress with its bare back, its Calais lace bust and its ecru color?
It persists, but ventures into the field of sensuality.
Large necklines are making their debut, floral lace is giving way to more and more “full” fabrics such as silk crepe, and skirts are systematically adorned with wide slits allowing a leg to appear.
Unprecedented, the bead and sequin embroideries, which were originally far removed from the brand's DNA, have met with great success.
And what about transparency, the latest audacity in vogue among brides?
Does it have a place in the aesthetics of the designer?
The answer is no, but... “We have some very beautiful Calais lace panties that deserve to be seen.