Brand Studio for Line
Thousands
of people passed this weekend through the Espacio Sedal of Lollapalooza
.
Its stand, with the iconic ceramides pink, shone both at night and during the day;
and summoned boys and girls of all ages, who, between the recitals of their favorite artists, encouraged the brand's stylists to give them the perfect look.
For the fourth consecutive year, Sedal was present at Lollapalooza.;
Verónica Eichtersheimer, Brand Manager of Sedal explained: “From 11 in the morning until the last recital, there were very long queues.
We comb approximately 1,000 people a day.”
In addition, she added: "This year we had 10 styling stations with options inspired by some of the biggest artists that came to Lolla, looked with different accessories, colors and glitter."
For this great festival, the stylists proposed
four types of hairstyles ranging from updos to braids
, which allowed attendees to jump and dance without stopping while keeping the look intact.
All of them were made with Sedal's combing cream with hyaluronic acid and vitamin A. In this sense, Eichtersheimer emphasized: "This combing cream that we are making known goes very hand in hand with what happened in these days, because it hydrates and controls frizz, ideal for days with wind, humidity, where we dance and give it our all".
On the other hand, the promoters went through the queue that the assistants made to wait to be combed, with a
roulette wheel
so that, in addition, they could
win headbands, glasses, hair accessories and bracelets
, making the wait more enjoyable.
Finally, at the stand with the look already ready, everyone was able to choose between the different photo opportunities and take the most beautiful photos.
Sedal was also
the site chosen by many guests and influencers who came looking for their perfect look
.
One of them was Martina Ortiz, who chose a hairstyle with braids and glitter, "the Sedal experience was very good and left me regal," said the influencer.
Attendees were able to pose and take their best photos in the prepared spaces of Sedal.
Thanks to the exclusive formula of the new Sedal Care+ line with hyaluronic acid and vitamin A,
the styling cream seals the hydration of the hair throughout the day, controlling frizz and the inflated effect
. And what better than trying it in the most demanding conditions.
The hairstyles resisted the pogos, hours of intense heat and the wind that rose in the afternoon.
Lollapalooza is one of the largest music festivals in the world.
In this edition,
more than 300,000 people vibrated with the music of their favorite bands
where the heat or the threat of rain did not matter, the desire to have a good time was above all things.
There were instant wins and epic hairstyles.
A new edition of the festival came to an end.
Three days that did not give up
, where thousands of people left everything: they danced, jumped, had fun and enjoyed the opportunity to vibrate with artists like Billie Eilish;
Twenty One Pilots, Drake or Rosalía who understood why everyone says that Argentines are the most passionate public on the planet.
And Sedal was there, as always, accompanying her with her fun looks so that the party was complete.