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Only 6 were chosen: the project that cultivates the future generation of fashion designers - voila! Peace in culture


Walla! Culture and the lottery factory explain cultural concepts to you, and this time: an incubator, a project that helps finance young brands and designers on the way to creating a new clothing collection

In the video: The Lottery's "Greenhouse" project (Editor: Ziv Steiner)

For seven years now, the Lottery has alternately held the project "The Lottery Incubator for Fashion Designers" which helps in financing young brands and designers on the way to creating a new clothing collection.

Many proposals were submitted to the project, from which six fashion designers

were selected who received close professional support from experienced designers as well as a grant of up to 100,000 NIS for the design and production of a new clothing collection


And on the story site.

Dana Akos and Noy Primor - Above (Photo: Lior Kasson)

Scarlet honeysuckle - Familiar Feeling (Photo: Dor Sharon)

The selected designers:

Dana Akos and Noy Primor - Above

was founded in 2021 by Noy Primor and Dana Akos, graduates of the fashion design major at Shankar. When we opened the brand it was clear to us that we wanted to create the ideal wardrobe for us. 'Layered clothing' is a term that describes a form of dressing, clothing In layers and making it the central theme of the brand, he puts an emphasis on a wardrobe from a slightly different perspective. Complex but not binding. Sophisticated but also simple. Each item has a label indicating the type of layer, whether it is a lower, middle or upper layer. The brand allows its customers a modular wardrobe and A temporary that does not change every season but grows and becomes more diverse, including more layers. All the items are designed and manufactured in Israel with a desire to support the local industry.

Yara Argaman - Familiar Feeling

- A sense of de ja vu The brand was born at the beginning of the Covid days out of a desire to express a longing for "simpler" days of love and togetherness.

Inspired by portraits from different cultures and times, the brand offers unique clothing details for the modern woman with an emphasis on a bold color palette, surprising print combinations and quality fabrics.

Thinking about responsible production, the brand emphasizes the use of fine dead stock fabrics, mainly printed silk from past collections of leading fashion houses.

Imported from New York, where the designer worked and became a professional in the last decade.

The familiar feeling line is eclectic and surprising in its compositions and is carefully produced in limited quantities.

Hila Brody - HAR (Photo: Dana Caspi Lavi)

Efant Bracha - Noa Tarlovsky (Photo: Yael Rasner)

Hila Brody - HAR

The brand specializes in the production of unique clothing items created by hand.

Each item is created by reusing carefully selected original textiles.

Combining original textiles with a contemporary interpretation gives the item a new life.

For me the inspiration will always start with textiles and the touch of the fabric on the skin.

I try that most of the fabrics I choose are from natural fibers such as cotton, linen, silk, wool.

These are not only materials that feel good on the body, they also express for me the connection to sources and nature, which is a large part of my personality, and from this place the brand and its name HAR was created.

Noa Tarlovsky - Bracha Fashion Originals

Bracha Originals fashion is a renaissance of the original store founded in 1969 by Bracha and Yaakov Tarlovsky - and reopened by their granddaughter Noa Tarlovsky who leads the brand together with her partner Yossi Nissim. The colorful and nostalgic design invites everyone who wishes to express themselves uniquely and authentically to dress without fear The brand is identified with an ideology and a set of values ​​that include the importance of slow and local production, flattering cuts for all body types and genders, original authenticity, preservation of the earth and life. Bracha fashion relies on the boutique's original aesthetics and weaves in local cultural references, lightness and humor, campiness, colors , and a fresh and happy breath of fresh air to our everyday reality.

Gili Peleg (Photo: Public Relations)

Golan Friedman and Eddie Gavrilidis - House Of Jaffa (Photo: PR)

Gili Peleg - FOREST

is a fashion brand that designs items inspired by nature for those who feel an inexplicable urge to go out into green areas.

For those who live in the city, but yearn for nature - FOREST wants to be the green lung - to give the desired dose of nature, through the inspiration of the brand and the world of content it conveys, but also in the models themselves.

Original prints showing elements of landscapes and animals.

Cuts that are thoroughly planned and seek to meet the need for comfort alongside the desire for self-expression through fashion.

Clothes specially designed for walking, running, riding and moving to the beat of the music.

The brand's production methods are slow and ethical.

Individual units or small editions in a sensitive and high-quality production process.

Golan Friedman and Eddie Gavrilidis House Of Jaffa

A sustainable and accessible contemporary brand that focuses on exoticism and the Israeli-Mediterranean culture.

The brand was born in Jaffa and reflects the multicultural aesthetics of the place.

The collection is built from a vacation wardrobe and traditional men's clothing softened by delicate embroideries and Romanian prints that create a modern uni-sex vision for the clothing details.

The brand was launched at the Tel Aviv Fashion Week on April 22 and the collection immediately became a favorite among stars and local fashion figures such as Harel Sekat, Agam Bohbot, Itai Levy, Stefan, Moshe Peretz and many others.

The Lottery Council for Culture and Art supports and assists creators and artists and encourages artistic creation that is accessible to different and diverse audiences and groups.

The Lottery Council's program for culture and art is dynamic and changing, and allows a wide variety of artists to express themselves and grow in the fields of:

performing arts, art and design, literature, cinema, television and new media, and art in the community.

The Lottery works for the advancement of culture and art in Israel.

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Source: walla

All news articles on 2023-03-23

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