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The “puff-ification” phenomenon: accessories that do not lack air

2023-03-23T18:04:51.750Z


Quilted bags, fleece shoes… This season, fashion is booming visibly. Should this be seen as an effect of inflation?


On September 30, on the catwalk of the Loewe Spring-Summer 2023 fashion show, funny shoes caught the eye of the guests.

Not by their color or their material, but by their hypertrophied shape, which was reminiscent of Minnie Mouse's pumps.

A few months earlier, Balenciaga models trod the Wall Street trading rooms wearing a model in black or pink spandex, this time evoking Barbie shoes under helium.

Loewe pumps, spring-summer 2023 collection. LOEWE

Since then, it's all fashion that seems to have taken "swelling", literally.

To the point that the phenomenon now has a name: “puff-ification” (or swelling).

Bambimou bag at Jacquemus - a soft version of its best-selling Bambino -, logo moccasins, padded nylon mules and shopping bags at Prada… And, of course, the Pillow Tabby bag from the American label Coach, which continues to be a hit two years after its release - on TikTok, the hashtags #coachtabby and #pillowtabby have 23.2 million respectively…

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Source: lefigaro

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