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“Don’t break our model”, proclaim 150 influencers to deputies


Bruno Le Maire, Minister of the Economy, wants to subject the 150,000 French influencers to “the same advertising rules” as the traditional media.


Do not break our model

" because of the "

excesses of a minority

", launched Sunday to the deputies 150 influencers, including stars like Squeezie, Cyprien or Seb la Frite, before the examination next week of a proposal for law to regulate their activity.

We hear about








against us.

We believe this is a mistake.

That a minority has become a generality

”, plead the influencers in a column published in the

Journal du Dimanche


Bruno Le Maire, Minister of the Economy, presented a battery of measures on Friday to regulate a sector so far largely unconstrained.

In particular, he wants to subject the 150,000 French influencers, who often live from the promotion of products,

to the "same rules

" of advertising as the traditional media.

The small world of Instagram, YouTube and TikTok stars is worried about being equated with those who are accused of misleading consumers.

Read alsoAn action plan to end the jungle of influencers

“We made mistakes”

Your only compass should be the protection of consumers from the excesses of a minority who thinks everything is permitted and the preservation of our activities and the jobs we create.

Do not break the virtuous model that we are building in the four corners of France with and for the French.

Understand it, protect it, grow it

,” influencers ask.

Scams, counterfeits, questionable business practices, some have made people believe in recent months that they are representative of our sector when they only represent a minority.

It is their abuses that we first want to denounce

,” they insist.

We are certainly not perfect.

We made mistakes.

But our priority is and always will be the protection of consumers, of our communities.

We are in favor of a framework for the sector

”, assure the signatories, exclaiming: “

We are not traveling billboards


They ask MPs not to '

view them as a threat

' or '

undermine a thriving economy

' which represents '

thousands of jobs

' by helping to promote business.

The debate is not about being for or against influence

,” they conclude.

In January, the repression of fraud (DGCCRF) published a damning investigation into the practices of the sector, with deception on the products sold, promotion of risky sports bets, even injections “by beauticians and non-health professionals


The cross-partisan bill to be considered this week also plans to ban the promotion of cosmetic surgery.

Source: lefigaro

All news articles on 2023-03-26

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