BMW is orchestrating its industrial and social change, to face the electric revolution.
A changeover whose deadline of 2035 has just been confirmed in Europe
.
Last year, the Bavarian group (BMW, Mini, Rolls-Royce, Motorrad), which sold 2.4 million cars and 200,000 motorcycles, doubled its sales of fully electric vehicles.
It aims for these to represent 15% of its global sales in 2023, and 50% by 2030.
To increase the pace, it prepares its factories and its teams.
“Our objective is very clear,
BMW will be electric
, circular and digital,
explains Ilka Horstmeier, the group's HRD who joined the house 28 years ago
.
We have been anticipating this for years now.
BMW did not start the electric with the
BMW i3
, launched in 2013, but from 2005 with the components.
I was responsible for it.
Today, we are in the fifth generation of electric vehicles.”
The leader specifies
: “Europe will want more electromobility…
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