Fell asleep on guard: Keshet and Reshet missed one of the most shocking moments in television history - voila! Barangay

For over a long hour, viewers of Israel's main and most watched channel - Keshet 12 - were denied reports from the political drama and images of the brainstorming that took over Ayalon

"We have already managed to transmit quite a few dramatic broadcasts in Ionia, but I think we have not seen an event of this magnitude yet."

. "

These exchanges between the anchor of News 12 and her colleague Dani Kushmaro were said (yesterday) at 10:48 p.m. without an iota of cynicism, awareness or understanding that the broadcasting body in which they operate failed the two most important tests for a leading broadcasting channel - not understanding the magnitude of the event and shirking their public responsibility.

For over a long hour, the viewers of Israel's main and most watched channel - Keshet 12 - were denied reports from the political drama and pictures of the brainstorming that occupied Ayalon;

While the mesmerizing sight of tens and perhaps hundreds of thousands protesting in centers across the country - the hundreds of thousands of people who remained at home were forced to watch the dilemmas of Rotem Sela and Yehuda Levy.

Later, the company took pride in extending the main edition until 21:50, thus only exposing the blindness and disconnection from the street and what is happening.

Keshet is of course not alone, also on Network 13, with the end of the "extended" edition, they moved to "Survival" instead of continuing the broadcast of the social earthquake and protest.

Did anyone at the news company that just two weeks ago announced a new identity card and an ambitious campaign under the slogan "free press" wonder during those long minutes when the thousands of spontaneous brains gathered in Ayalon: why the hell do the channel's viewers have to watch Guy Zoertz's immunity mission?

Only the broadcasting corporation - how symbolic, the one that was saved at the last moment from threats of closure - realized that this was a different order of magnitude, and continued to broadcast the history in sequence.

Here is news, the only channel that started broadcasting in real time (photo: screenshot, screenshot)

On Thursday there is a fact

In one prosaic moment, in one picture, the paradigm collapsed and the truth was revealed.

Even if they thought otherwise, they discovered that father and mother prefer money more than they hate dictatorship.

Horrible as it sounds

Ironic, but just like Netanyahu, Keshet Group CEO Avi Nir and Yoram Altman, CEO of Network 13, have had quite a few warning lights and exit stops along the long road since the regime coup procedure began.

Just this week, Vala reported a widespread protest on the network over the continuation of the normal broadcast format that is disconnected from the company's underground currents.

It should be said honestly: the commercial channels in Israel and their news companies came to this revolution bruised, beaten and subdued.

The general message that dominated Israeli television for the past three months was "A regime revolution? Important. So we prepared for you a series of articles by supporters and opponents of the reform, and on Thursday there is a 'fact'."

And this should also be said: in recent months, the CEOs of the channels have made cynical decisions that stemmed mainly from commercial and ego considerations. It is easy to assume that the news managers also received a similar message from them: News 13 remembered the "journalistic ethos" only when the right-wing presenters left it and when Channel 14 started blowing in the back of its neck. Even at News 12, the token fell when they realized that resilience is never permanent, and differentiation is the order of the hour. Unfortunately, they realized this only when the fire was waiting for the hem of their cloak. In one prosaic moment, in one picture, the paradigm collapsed

and the truth was revealed: it became clear that father and mother in the bow and chain prefer money, more than That they hate dictatorship. As terrible as it sounds.

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to demand the obvious

A decision to hack a broadcast requires agreement and coordination between the CEOs of the news (which are considered independent entities from a regulatory standpoint) and the "mother" channel. But the bottom line is that the one who makes the decision is the CEO of the channel.

Did the news companies understand the magnitude of the event and instead of demanding the obvious - a continuation of a wave open to developments as requested - they preferred to go off the air and return home safely;

Or they actually turned to us and answered with an answer along the lines of "Bassa, 'First Person' is our most watched drama, we'll break after it."

Either way, 21 years after the "split screen".

That evening when a major disaster in Jerusalem, an unusual sports sensation and poor media judgment together created one of the most unforgettable moments known to Israeli television - the State of Israel received a repeat broadcast yesterday.

"We will now turn part of the screen in favor of the soccer game that we actually broke into half of it in this broadcast. We will continue to broadcast the game as well," said Oded Ben Ami, then under the "Talad" franchise, leaving millions of Israelis speechless.

Some witnessed it live, others learned about it during the public uproar that arose in its wake.

It happened on March 2, 2002, when on two-thirds of the screen a report from the scene of the attack in the Beit Israel neighborhood in Jerusalem was projected and played, and on the right-hand third, without sound, the live broadcast of the soccer game between Maccabi Haifa and Maccabi Kiryat Gat continued.

The "split screen", which became an iconic image (photo: screenshot, screenshot)

Later, Muni Brosh, now the CEO of Beitar Jerusalem and then the editor of the sports broadcasts and also the spokesman for Telad, said that he spoke with the CEO Uzi Peled, who instructed him: 'Moni, I want to make a split screen'. "I asked in amazement: What

he said.

The years have passed and commercial television in Israel has changed beyond recognition since then, but last night we apparently received a rebroadcast.

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