Exhibiting there is the equivalent of playing the Champions League in football: if your brand is present at the Watches and Wonders show, which opens its doors this Monday in Geneva, it means that you are part of the elite of the time.
Especially since it is now the only major event of the year since the disappearance of its competitor, Baselworld.
Enough to make it an event of unprecedented importance, the largest ever seen, for a sector in great shape, despite the vagaries of the world.
“Overall, the year has been very good for the watch market,
deciphers Cyrille Vigneron, president of Cartier.
It will not have been at all as we expected, but it will also have been better than we could have feared.
Everyone is strengthening their production capacities, and the tension continued, especially on the second-hand market.
In auctions, our rare watches continued to achieve high scores.
Luxury, globally, appeared as a safe haven…
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