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Rare Beauty by Selena Gomez, Fenty Beauty by Rihanna... In beauty, what is the most popular celebrity brand?


The Cosmetify site lists the most successful celebrity beauty lines of 2023, based on their influence on social networks and their economic profitability.

Countless celebrities and influencers are launching their own line of beauty products.

While some are content simply to associate their name with a jar of cream or lipstick for marketing purposes, others are truly involved in the creative process, to such an extent that their vision has had a real impact in the cosmetics industry.

Their success is reflected in particular in the turnover of their company and their power on social networks.

Two factors on which the Cosmetify site was based to make a ranking of the most lucrative star brands of the year 2023. The British price comparison platform, specialist in beauty, has awarded a score to the most famous of between them, gathered in a “Top 20”.

Unbeatable winning duo

After dominating the previous edition, Rihanna once again confirms her leadership.

Its make-up line Fenty Beauty again topped the list with an overall score of 9.76/10.

Renowned for its very strong inclusive values, its make-up line had revolutionized the market at the time of its launch in 2017, by offering the widest choice of foundation shades suitable for all skin tones.

Its recent deployment in Africa, followed by the huge publicity stunt constituted by the Barbadian concert at the halftime of the Super Bowl, has further increased its visibility.

The singer's involvement in the design of her products is even such that her fans criticize her for being more focused on them than on her main activity, music...

Read alsoHow Fenty Beauty, Rihanna's brand, became a phenomenon

In second position in the standings, nothing moves.

It's still Kylie Cosmetics, Kylie Jenner's makeup line, which is on the heels of Rihanna's, with a score of 9.64/10.

His first lip kits, launched in 2014, continue to conquer the planet, while his many capsule collections (for Balmain, or inspired by



The Wizard of Oz

films ) instantly go viral on social networks.

Kylie Skin, her skincare line, climbs a few ranks further, to eighth place.

Kim Kardashian's half-sister has largely surpassed her eldest, who only appears in thirteenth position in the overall ranking with SKKN by Kim (the new name of her former company, KKW Beauty).

“Top 20 Most Successful Celebrity Beauty Brands of 2023” from Cosmetify.


Pop stars and influencers

If the first two places on the podium are identical to those of the previous year, an unprecedented personality enters the "top 3": Selena Gomez with her make-up brand Rare Beauty, which obtains the very good score of 8.97 /10. This is one of the most impressive progressions in this ranking, since it only occupied 18th place in 2021. While Rare Beauty mainly owes its success to the quality of its products (many of them are gone viral on TikTok and are regularly out of stock), it is also the values ​​of inclusivity that the artist advocates on social networks, and his authentic make-up tutorials, which have contributed to this.

Read alsoSelena Gomez has (finally) launched Rare Beauty, her first makeup line

Another pop star slips into this list for the first time and takes fourth position: Ariana Grande, the singer who has won several Grammy Awards, who stands out with the galactic and glamorous universe of her brand rem beauty (rated 8 ,12/10).

It is followed by the eponymous brand of American beauty YouTuber Jeffree Star, concludes this “top 5” with a score of 7.94/10.

In video: Selena Gomez's make-up trick for applying mascara without clumping

Profitability and influence

In the realm of the internet and influence, the result revolves around almost the same personalities.

With 7,708,000 searches over the past year, Rare Beauty by Selena Gomez is the most searched celebrity brand on Google (ahead of Fenty Beauty).

The most powerful on Instagram (based on the number of subscribers, mentions and interactions) remains Kylie Cosmetics, by far.

Top 10 most searched celebrity cosmetic brands on Google, according to Cosmetify.


A popularity that pays off, according to the financial benefits revealed in this report.

For example, Cosmetify notes that Fenty Beauty has more annual revenue than any other celebrity beauty line, with revenue of €542,897,630 in 2022 (based on data collected by ZoomInfo and Growjo). ).

However, it is followed by a brand less known to the general public, Abnormaly Hair Care.

This line of hair products founded by Indian actress Priyanka Chopra Jonas does not even appear in the overall “top 20” or any other rankings.

An exception which is certainly explained by its distribution for sale, exclusively in India.

Then, we successively find the same references mentioned earlier, Kylie Cosmetics, rem beauty and Rare Beauty.

Top 10 most profitable celebrity cosmetic brands, according to Cosmetify.


Source: lefigaro

All news articles on 2023-03-28

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